Job Summary

This position is responsible for creating sales opportunities within the dealership by proactively greeting customers, and working leads dispatched to you by the Sales Manager. You will be responsible for providing aid to each customer in order to find the right vehicle for their needs. A Fit Specialist is required to follow the Sales Process to ensure each customer receives an exceptional experience, and utilize the company’s CRM to fully document, contact, schedule follow ups, set appointments, and complete post-sale follow ups. 

Key Result Areas 

1. Ability to Create Sales Opportunities, and follow through with each customer from initial greet, to final delivery.

2. Consistent use of the CRM to organize and document interactions with customers.

3. Adequate CXI (Customer Experience Indicator) Scores / Reviews by means of formal or informal internet / word of mouth customer reports.

Sales Responsibilities

1. Greet everyone entering the showroom promptly, and with a friendly attitude. Don’t assume a guest isn’t a buyer.

a. Hand your business card or give your contact information to every customer you work with. 

b. Practice listening to customers’ needs. Sales conversations should be 55% listening to the customer’s needs, plans, potential uses etc. and 45% asking questions, and speaking about the vehicle’s particular features, and benefits.

2. Ask each customer for their name and contact information early. Every customer you speak with should be documented in our CRM with 2 or more points of contact.

3. Provide each buyer with a custom tailored experience to best fit their needs, while following and understanding the company’s Custom Sales Process. Provide each customer with your undivided attention.

4. “Sit Down” as many customers as possible to discuss vehicle features and benefits, and begin having preliminary pricing conversations.

5. Follow Sales Manager and Assistant Sales Manager’s lead in continued pricing conversation, and while presenting pricing options. Study each aspect of the Menu used to format a customer’s price options, so you can adequately explain each option.

6. Never be the last person to talk with a customer who decides not to make a purchase today. Always seek assistance from Assistant Sales Manager and / or Sales Manager before a customer leaves the store.

7. Keep track of your daily productivity by filling out a Daily Salesperson Productivity Sheet that tracks your Greets, Sit Downs, Write-Ups, Appointments, etc. and submitting to your ASM or Sales Manager at the end of each shift.

CRM Usage

1. Work to gather contact information from each customer you speak with, and log 2 or more points of contact for each customer into the CRM. 

2. Make notes about their visit to the dealership, vehicles of interest, and talking points from conversation, or any other information that is relevant. Remember, customers like buying from friends. Make notes so you can establish a more friendly relationship when following up. 

3. Schedule follow-ups with every customer you enter into the CRM, and follow through with contacting those customers. Don’t give up on customers who don’t answer your calls or emails. Simply schedule an additional follow-up to ensure no customer gets left behind. 

4. You are expected to have one appointment for each day you work. You must be proactive with the CRM, especially with customer follow-up, to achieve this goal. Appointments are your opportunity to create additional sales.

5. Practice following up with customers the very next business day via phone, email, or text. (Utilize the “What’s Next?” and “When?” formula to drive these conversations, and help you make appointments.)

6. Stay Positive. Sometimes it takes several phone calls, emails, and texts to set an appointment. With more experience you will achieve greater success.

Product Knowledge and Training

1. Participate in all introductory training (electronic and in person).

2. Be an expert on the products we carry. Be able to discuss, and demonstrate the features and benefits of each model.

3. Study the product daily. 

a. Utilize consumer websites to understand what the customers see while researching the products on their own.

b. Utilize dealer training portals for each brand to gain additional knowledge, technical specs, and selling tips for each brand. 

4. Understand who and what the competition is and learn the primary differences between the products.

Administrative

1. Assist with opening and closing duties including, but not limited to:

a. Pushing bikes in / out.

b. Cleaning inventory / ensuring each vehicle is presentable and ready to sell.

2. Rotate battery tenders each night to ensure all units have charged batteries.

3. Assist with Showroom arrangement. Be proactive – if the showroom needs attention, don’t wait to be asked. 

4. Be committed to your profession – go the extra mile. Find creative ways to prospect new business (scouting other departments, etc.).

5. Always be on time and ready to work.

6. Hold a valid M1 California Motorcycle License and attend an accredited Motorcycle Safety course

7. Care about your customers and fellow employees.