Strategic Communications Manager
Description

**This role can be located in Tampa, FL; San Diego, CA; Cincinnati, OH; or New York, NY**


Vector Solutions serves everyday heroes by delivering intelligent software solutions that empower them to make safer, smarter, better decisions. We believe passionately in providing critical knowledge, when, where, and how they need it. Everything we do - from learning to workforce management to risk reduction and beyond - is done to elevate the safety and success of our clients and the communities they serve. Join our mission. 


The Strategic Communications Manager is responsible for overseeing the implementation of key external corporate communication strategies including public relations and media relations strategy, strategic thought leadership development, corporate social media strategy and management, and other external facing communication priorities. This individual will be a dynamic, go-getter with PR agency experience who can self-manage, loves to collaborate and ideate, and thrives off of carrying a lot of responsibility. 

Responsibilities 


Public Relations Strategy and Management: 

  • Manage and collaborate with public relations agency; set PR strategy and manage to outcomes 
  • Manage and oversee communications between the organization and the public and press to increase company visibility  
  • Build relationships with the media, targeting top outlets in our most critical verticals 
  • Analyze all media coverage and draft appropriate responses where needed 
  • Develop strategies and plans for executive positioning and work with executives on promotional activities 
  • Develop media monitoring reports and compile media analysis to quantitatively evaluate success and drive decision making

Thought Leadership Development: 

  • Collaborate closely with various departments across organization to develop and implement strategies for promoting our internal expertise, positioning Vector as a thought leader and building a strong public image  
  • Own the corporate blog and editorial content 
  • Work closely with content marketing agency and marketing teams to develop thought leadership strategies and develop content including third-party contributions 

Social Media Strategy and Management: 

  • Run Vector Solutions social media channels including managing editorial calendar, writing posts, making posts, and managing resources  
  • Daily listening, monitoring, liking and engagement in social media conversations to keep Vector at the forefront of topics that impact our markets and connected to credible related organizations 
  • Respond to customer messages on social media 
  • Maintain key brand statistics around social media performance and overall brand KPIs and use to make decisions 

External Communication Priorities: 

  • Manage and keep up to date the Vector Solutions corporate and careers pages on the external-facing website 
  • Regular review of website content for brand positioning improvements  
  • Participate in the creation of marketing and promotional materials as needed 
  • Submit applications for key industry awards 
  • Help support the planning and execution of large corporate events  
  • Support ad hoc projects as needed 
Requirements
  • Bachelor’s Degree required 
  • Four (4) to eight (8) years of experience working in communications, with at least 3 years at public relations agency 
  • Experience with social media management and use of channels to position company and increase followers 
  • Experience working with senior leadership promoting key initiatives aimed to enhance a favorable public image of the company 
  • Experience in a technology environment, preferably selling a product into enterprise 
  • Strong writing skills 
  • Ability to communicate effectively at all levels 
  • Professional presentation skills, strong proficiency in PowerPoint and other Office software 
  • Project management skills, and a history of strong working relationships with cross functional teams 
  • Team player who hustles, is a self-motivated problem solver, and who loves to collaborate and ideate with others 
  • Ability to connect the dots between initiatives to paint a broader picture 
  • Comfortable in a rapidly changing environment where each day may be different from the next 

 Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  


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