Marketing Manager
Gainesville, FL Marketing
Job Type

We are looking for a Marketing Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, pro-active individual with a genuine interest in marketing and is comfortable running all aspects of marketing. As the Marketing Manager, you will be responsible for the execution of marketing campaigns. Working with internal teams and the Senior Marketing Manager, you will be responsible for managing, executing, and analyzing marketing campaigns. Qualified candidates have a minimum of 5 years of marketing experience and a bachelor's degree or higher.

Major Duties: 

1. Manage marketing campaign execution

  • Provide direction on campaigns, marketing materials, etc.
  • Develop compelling campaigns that raise awareness, generate leads, and build brand awareness
  • Manage online brand presence, developing innovative ideas to drive online engagement
  • Review and communicate campaign messaging and strategy regularly with the senior Marketing and Communication managers for key initiatives

2. Develop performance indicators and benchmarks, communicate trends, and analyze unexpected variances.

  • Provide regular campaign reporting and analysis and detail areas of opportunity to enhance performance against campaign/program objectives
  • Set and update campaign performance expectations for internal teams
  • Monitor KPIs to ensure planned performance expectations are met
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Develop and monitor testing plans, with internal teams

3. Manage events, conferences, and trade shows by planning logistics, submitting speaking proposals, coordinating with vendors, creating event materials, and identifying marketing collateral

  • Plan and submit speaking proposals and bios for conferences in conjunction with communications and marketing coordinator
  • Assist senior managers in development of event strategies and activities
  • Collaborate with graphic designers to create event materials such as signage, banners, invitations, etc.
  • Work with marketing coordinator administrative assistant to manage marketing inventory and event shipping

4. Manage and maintain all websites for NCCER in coordination with Marketing Project Manager

  • Provide routine website updates with the marketing coordinator; design new pages as needed 
  • Work with external and internal developers and IT staff
  • Analyze metrics to optimize website performance
  • Oversee the management of the online store, including copy and image

5. Implement and maintain advertising campaigns in collaboration with marketing managers

  • Build and launch ad campaigns under the supervision of the senior marketing manager
  • Collect media kits as needed for industry and education related publications
  • Update the advertising schedule as new media buys are completed
  • Inform the senior marketing manager when ad schedule topics need to be determined or revised

6. Manage campaign development and in-house design as assigned 

  • Develop product, service, and promotional campaigns in conjunction with the senior communications and senior marketing managers

7. Support other departments within NCCER through meetings and updates as needed

8. Stay informed of construction and maintenance industry trends

9. Other duties as assigned; as this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee

  • Bachelor’s Degree in Marketing, Communications or relevant field required
  • Minimum five years of experience in a related field, which may include internships
  • Strong writing and communication skills: this person is an adept writer with versatile writing skills who can adapt to our company voice, and produce a range of content in different formats
  • Hands-on experience with social media, re-targeting, SEO, landing pages, drip campaigns, and auto-responders
  • Curious to learn about the business and isn't shy to approach team members across all departments
  • Self-starter with excellent oral and written communication skills
  • Ability to work effectively in a multi-task, detail-oriented, and deadline-driven environment
  • Creativity, initiative, organization, good judgment, and the ability to express thoughts clearly and simply
  • Must be proactive, positive, a team player, and have a “get it done” approach
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing 
  • Must be dependable in attendance and performance
  • Some travel may be required

Software Skills: 

  • Proficient in Microsoft Office suite including Microsoft PowerPoint, Word, Excel, and Outlook
  • Experience with Google marketing tools including Ads, Analytics, Tag Manager and Data Studio highly preferred
  • Contact management, website content management and/or html knowledge preferred
  • Ability to use Adobe Creative Cloud (Photoshop, Illustrator and InDesign) preferred