Content Strategist
Carmel, IN Merchants Capital
Job Type
Full-time
Description

  

Our Content Strategist will help us develop and implement a comprehensive content strategy to increase our social media engagement, website traffic, and our brand awareness nationwide. You should have excellent multitasking skills and be a proficient writer capable of capturing and developing Merchants Capital’s organizational voice and adjusting tone and content to reach different types of clients, media, industry stakeholders, and decision-makers audiences. The day-to-day projects may include making updates to the new website, press releases, bios, print ads, PowerPoint presentations for client meetings, and industry white papers.  Ultimately, the Content Strategist should be able to ensure our company’s online, and web presence is aligned with our marketing strategies. If you enjoy writing content of all varieties, then apply TODAY!


 In one year as our Content Strategist, you will know you were successful if you…

  • Support the Vice President of Marketing with planning, implementing, and monitoring marketing campaigns
  • Design brand content strategies to achieve marketing targets 
  • Manage, create, and publish original, high-quality content 
  • Draft and edit content for Merchants Capital’s website relaunch in fall 2022
  • Ghostwrite op-eds, blog posts, social media content, whitepapers, etc., as needed
  • Create content for social media accounts, print collateral and press releases, whitepapers, op-eds, bios, blogs, proposals, reports, and presentations ensuring up-to-date, accurate, and appealing content
  • Maintain current marketing statistics and print-ready marketing collateral to support the sales team 
  • Prepare monthly reports on social media engagement and web traffic
  • Communicate with industry professionals via social media to create and maintain a strong network 
  • Stay up to date with new digital technologies and social media best practices
  • Coordinate media outreach efforts with public relations agency
  • Research industry trends and stay abreast of competitor information and marketing campaigns
Requirements

  

What we are looking for…

  • Bachelor's degree in marketing, journalism, business, or related field preferred
  • 1-5 years of content writing, content strategy, or other related experience preferred
  • Prior banking, real estate, or financial services experience preferred
  • Ability to travel on a limited basis

With over 30 years’ experience, financial services company Merchants Capital is recognized as one of the top multifamily and affordable lenders nationwide. We are a full-service debt and equity provider and servicer for the refinance, acquisition, new construction, and substantial rehabilitation of multifamily, affordable, senior, and student housing. We are also a tax credit equity syndicator, delivering the best-in-class financing on all aspects of affordable housing transactions, and providing the best origination and service of its loan and investment products with outstanding customer service, accuracy, creativity, speed, and conformance to regulations. Merchants Capital has originated and closed more than $22 billion in financing and now services more than $14.8 billion. To learn more, visit www.merchantscapital.com
 

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