Public Relations and Outreach Manager
Falls Church, VA Marketing
Job Type
Full-time
Description

Position:  Public Relations and Outreach Manager

Classification:  Exempt 

Reports to:  Director of Marketing   

Department:  Marketing

Date: October 1, 2022


WAEPA Mission and Values


Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) seeking a Public Relations and Outreach Manager. This position reports directly to the Director of Marketing and will interface with all levels of the organization and external marketing partners.


WAEPA was formed in 1943 by federal employees, for federal employees. The goal of WAEPA is to provide access to products and services that promote the health, welfare and financial well-being of its members. Learn more at waepa.org


Position Summary


The Public Relations and Outreach Manager is responsible for developing and executing the business development strategy, outreach across multiple regions; market WAEPA’s product offerings to federal organizations and other targeted referral sources; and increase growth through increased brand awareness and relationship building. 


The primary responsibility is to meet and exceed goals contributing to the membership growth by increasing WAEPA’s exposure among Civilian Federal Employees. This position also manages WAEPA’s public relations and will work across the Senior Leadership team, primarily the CEO, to support executive communications and public relations in a fast-paced environment to communicate the mission, priorities, and success of our company to external audiences. 


Candidates should be skilled at developing multi-level strategies and executing multiple projects. Candidates should also have strong communication skills. To excel in this role, you should be an active listener, have a compelling personality, and a hunger to chase and close new business from cold calls and inbound warm leads. 


Position Accountabilities


The Public Relations and Outreach Manager will manage WAEPA’s outreach efforts, appearances, and public relations. You will establish and nurture relationships with event vendors, Federal officials, and media contacts to help drive awareness and lead capture. 


Position Accountabilities include:

  • Increase WAEPA’s exposure to build brand awareness through sponsorships, conferences, and new outreach opportunities
  • Within the annual marketing plan, develop and execute a comprehensive outreach strategy to meet new member enrollment goals across multiple regions
  • Manage the execution of events and outreach rep(s)
  • In coordination with the PR agency, manage the relationship of vendors and serve as a liaison between agency contacts and CEO/Leadership
  • Field internal leadership speaking requests with the CEO, develop talking points and speaking themes for CEO and other leaders
  • Keep a pulse on PR opportunities and possible pitfalls with brand protection and longevity in mind
  • Actively seek new PR opportunities for the CEO, including thought leadership in the media and within partnership associations managed in outreach efforts
  • Develop new relationships and nurture current relationships with key people within federal communities to open doors to potential members
  • Manage events, trade shows, and sponsorships to include planning, organizing, and execution – including logistics and RSVP management
  • Generate new business opportunities through leads, networking, obtaining referrals, and marketing calls; develops lead-nurturing campaigns
  • Research and gather information for new events, conferences, and sponsorships
  • Create and maintain the event outreach schedule
  • Submit weekly / monthly activity tracking and expense reports as required
  • Actively maintain the sales leads database using CRM
  • Research and evaluate the competitive activity

Benefits

WAEPA provides 100% employer-paid medical, vision, dental, life, and disability insurance for full-time regular employees and their eligible dependents. WAEPA contributes 15% of the 401(k) income up to the IRS limits for regular full-time employees. In addition, we provide wellness benefits, paid federal holidays, generous PTO, and so much more! 

Requirements

Knowledge, Skills, and Abilities 

  • Independent thinker with outstanding time management skills – track record of managing multiple projects with the ability to manage priorities that can change frequently
  • Maintain professional image and demeanor, representing the organization in a polished and ethical manner at all times
  • Excellent customer service skills; detail-oriented 
  • Self-starter, able to work independently and with a team 
  • Positive individual and a hard worker 
  • Knowledge of sales promotion and advertising techniques 
  • Willingness to travel up to 50% 


Required Experience or Education

  • Bachelor’s degree in business, marketing, advertising, or communications
  • Minimum 7 years’ experience in communication, public relations, events, or sales role
  • Must obtain health and life insurance licensing within the first 12 months of employment


Measures of Success

  • Proven work experience in sales, events, or marketing
  • Demonstrable experience establishing and nurturing business development campaigns