Industry Marketing Specialist, Infrastructure and Government
Orange County, CA
Description

About U.S. CAD

VinZero U.S. CAD helps the AEC industry take transformative steps now toward net zero through digitalization for a better tomorrow. From our unique 'Think Future' discovery-based consulting approach focused on reducing environmental impact to our strategic account management, proactive customer success experience, and flexible technical support services, we enable customers to thrive in the digital world while creating environmental sustainability. To learn more, visit www.uscad.com.


Position Overview

The Industry Marketing Specialist, Infrastructure and Government position is a dynamic and diverse role to help VinZero U.S. CAD drive brand awareness and customer growth across the civil infrastructure and public sector industry segments. The ideal candidate will have experience in marketing and the infrastructure and government space. The candidate will have strong initiative to understand the industry, customer needs, and how technology solutions help. The candidate will work closely with the Director of Marketing, Business Unit Director, and other stakeholders to execute marketing plans and support other strategic company initiatives. 


The individual we are seeking should reinforce and mesh with our core values: honesty and integrity, commitment to excellent service, accountability, and trust and mutual respect. 


The position is in Irvine, CA, at the company’s headquarters. 


Specific responsibilities include:

Sales and Business Unit Support:

  • Collaborate and support Sales and Business Unit leadership on quarterly and annual goals and commitments. 
  • Communicate marketing  efforts and plans through meetings and other communication channels. 
  • Plan and attend tradeshows and other events as needed.
  • Support individual Sales Representatives with materials, messaging, and prospecting. 

Marketing Plans:

  • Develop strategic market plans each quarter supporting Business Units, Product Lines, and company goals and objectives. 
  • Achieve, measure, and report ROI. 

Industry and Thought Leadership Content and Campaign Development:

  • Demonstrate intimate understanding of the civil infrastructure and public sector spaces to identify demands for      products and services. 
  • Develop sales and marketing collateral, including webinars, whitepapers, articles, blogs, presentations, datasheets, web content, and other related materials. 
  • Research and present industry trends, news, competitive information. 
  • Create email and social media campaigns.
  • Develop messaging based on personas and disciplines.
  • Work with 3rd party vendors on content and campaigns. 
  • Cultivate relationships with customers recommended by Customer Success or sales representatives. 
  • Look for opportunities to position the company as a thought leader through editorial and speaker engagements. 
  • Work cross-functionally with internal department, including Sales, Professional Services, and external partners, such as      manufacturing partners, creative agency, and marketing vendors. 
  • Other duties as needed.

Physical Requirements:

• Requires prolonged period of sitting, with occasional standing

• Continuous use of computers and other office equipment

• Occasionally required to lift, carry, push or pulling and/or move up to 10-25 lbs.

• The ability to travel maybe required for key events



Qualifications: 

  • Bachelor’s degree.
  • 4+ years of professional work experience in marketing.
  • Experience in working in the AEC industry is a plus.
  • Experience in working in the software industry is a plus.
  • Excellent written, oral, interpersonal communication, and presentation skills with the ability to be persuasive.
  • Ability to work and collaborate cross-functionally and with external vendors.
  • Candidates must be analytical, curious, creative, results-and-detailed oriented.
  • Self-starter who can solve problems with minimal supervision.
  • Thrives in a fast-paced, highly productive, and collaborative environment.
  • Strong organizational skills.
  • Ability to learn quickly with a result-driven mentality.
  • Aptitude for technology and the ability to connect and translate concepts.
  • Proficiency in MS Office suite.
  • Flexibility to travel 10%.



Company Culture & Core Values

Culture

· Open and consistent communication at all levels

· Fun atmosphere: Happy employees are productive employees

· Lead by example

· Respect for people and process

· One team: Whether we succeed, or we fail, we do so together

· Creativity and “outside the box” thinking is highly encouraged

Core Values

· Honesty & Integrity: Words and actions in complete alignment

· Commitment to Excellent Service: Providing quality work and follow-through

· Accountability: Responsible to our coworkers, our customers and ourselves

· Trust and Mutual Respect: The foundation for win-win relationships