Under the supervision of the Director of Individual Giving, the Development Officer, Annual Giving will develop and execute a comprehensive annual plan for the organization that balances a mix of campaigns and portfolio work. Care should be given to reflect a balance of renewable dollars and new dollars. The balance should be reflective of the experience of the gift officer and the make-up of the team as well as the make-up of the prospective donor pool. The more experienced the employee, the higher the percentage of new dollars for which the employee will be responsible.
Campaign Management is a basic technique combining volunteer management, data management, and relationship mapping to draw out a clear achievable result within a given time frame. This position will conceive, plan and execute regular multichannel Annual Fund messaging in collaboration with the organization's Communications team. This includes management of donor affinity groups such as the Fenway Leadership Circle and the Young Leaders Council as well as broad broader direct mail and e-appeal campaigns.
- Manage multiple established campaigns spread across the calendar year. Develop plans for these campaigns with volunteers and development management
- These campaigns should show a balance of roughly 70% renewal/30% new contributions.
- Work with data management team to ensure campaign results tie to finance on a weekly or bi-weekly basis, depending on the size and scope of the campaign.
- Draft annual fund communications, including direct mail and e-mail appeals, telephone solicitation scripts, on-site solicitation signage, and acknowledgment templates.
- Work with the director of individual giving to establish annual goals that reflect the action plan of the campaigns, and tie to the overall development goals. Goals are measured in dollars raised, total contributors, retention of donors and % of new dollars.
Portfolio / Individual giving - This position will maintain a portfolio of leadership annual donors, working closely with the Major Gifts Officer to identify prospects for increased giving.
Relationship Mapping / Research
- Research donors in the portfolio and develop a unique action plan for each
- Develop and use relationship mapping to enhance the solicitation process
- With the approval of the Director of Individual Giving, discard donors from the portfolio who are unlikely to increase giving beyond events, and low annual gifts.
- With the approval of the Director of Individual Giving, advance select donors for major gifts
- Meet with and work to curate a Fenway experience for the donor to maximize their affinity for our work and the mission
Donor solicitation and year end dollars raised
- Solicit major donors from the portfolio and increase their giving
- Work with the director of individual giving to establish and regularly report on annual goals that reflect the action plan of each member of the portfolio, and tie to the overall development goals. Goals are measured in dollars raised, total new contributors or members of the portfolio, retention of donors, and % of new dollars.
- Associates degree or equivalent (High School Diploma or GED plus 4 years work experience may substitute educational requirement)
- 1-2 years of experience in fundraising
- Excellent customer service skills and ability to exercise good judgment and discretion in interactions with donors, prospects, volunteers, and others
- Ability to coordinate and direct multiple priorities
- Excellent verbal and written communication skills
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Ability to work occasional long hours based on departmental needs, including some evenings and weekends
- Ability to work harmoniously and effectively with colleagues, patients, clients and vendors across the spectrum of diversity, including but not limited to race, ethnicity, color, gender identity, sexual orientation, age, socio-economic status, national origin and immigrant status, religious or spiritual identity, disability (physical, mental, emotional and developmental), veteran status, and/or limited English proficiency.
- Willingness to contribute towards Fenway’s efforts in becoming an anti-racist organization and promoting a culture dedicated to ongoing development in service of humility, equity, diversity, inclusion, and belonging, where differences are acknowledged and valued.
- Experience working with volunteers
Ability to meet the following physical requirements with or without reasonable accommodations:
- Sit at a computer station for extended periods of time
- Ability to keyboard for extended periods of time
Highly experienced individuals may be compensated at a higher rate.