Marketing Coordinator
Philadelphia, PA Marketing
Job Type
Full-time
Description

 Welcome to Weavers Way!


Weavers Way is a not-for-profit organization that’s doing things differently to support our local community. As a member-owned co-op, we don’t exist just to make money. Weavers Way operates on a triple bottom line philosophy known as People-Planet-Profit - which means every action we take, we strive to benefit people (our community, employees, and local vendors), planet (we strive to be one of the most sustainable places around!), and profit (so we can support our team members and operate as a business). By joining us, you’re helping us fulfill our mission of keeping dollars in our local community, supporting over 300 local food vendors, and being a part of strengthening and enriching the people and planet.

If you have an enthusiasm for food, sustainability, or community support, we’d love to have you join the team. Weavers Way offers a variety of benefits, including very affordable medical, dental, and vision plans, a 401k with match, an employee discount, paid vacation and sick time, company-provided disability and life insurance, and more.


PURPOSE

To help implement the co-op’s marketing & merchandising efforts, manage social media and other advertising opportunities, engage with staff and customers in marketing promotions, work with the Communication and Retail teams on ensuring our messages are consistent, timely, informative, and reflective of the Co-op’s overall goals and mission. 


RESPONSIBILITIES

  • Utilize co-op resources to implement marketing and advertising strategies.
  • Coordinate with vendors, community partners, staff, members and committees as needed to communicate product information, programming, and other retail and co-op activities to the public. 
  • Assist HR in marketing job openings at the Co-op.
  • Track marketing strategy objectives and successes using standard methodology. 
  • Help implement National Cooperative Grocer resources and marketing support.
  • Work with the Communication and Retail Teams to devise promotion plans that fit the co-op’s needs (permanent, seasonal, weekly). 
  • Report back to the Communication and Retail Teams on outcomes.
  • Support departments in the creation of promotional displays, pricing, discounting, and packaging.
  • Incorporate store promotions into co-op’s social media and advertising activities
  • Visit other co-ops and stores to keep up with trends, etc.
  • Work with art director to create store, department, and product signage. 
  • Help create educational materials relating to products and services.
  • Coordinate other co-op signs, i.e. banners, events, meetings.
  • Help develop Weavers Way brand merchandise (shopping bags, clothing, mugs, etc.).
  • Maintain inventory of co-op related brochures.
  • Coordinate planning and meetings between multiple staff members on long-term marketing projects.                                 


Weavers Way Branded Goods

  • Assist Retail Director in the development of Weavers Way branded goods.
  • Work with key stakeholders (executive chef, purchasing manager, etc.) as necessary. 
  • Work with art director on packaging and labeling.
  • Track sales and budget.

Membership and Outreach Activities

  • Tie membership and outreach activities into marketing strategy.
  • Attend member events, demos, workshops, and other outreach events to represent them on social media, document, and to assist outreach staff.
  • Help run Membership Campaigns at the store level and develop and implement marketing strategies to support the Campaign.
  • Provide on-going support to Weavers Way regarding the delivery of excellent customer service. 


Requirements

  

QUALIFICATIONS

  • Commitment to the mission and goals of Weavers Way Cooperative Association.
  • Demonstrated writing and editing skills 
  • Demonstrated ability in retail and product promotion.
  • Marketing or merchandising background.
  • Basic Photography skills required to manage social media content
  • Grocery / Retail Food / Culinary experience a plus. 
  • General computer proficiency, website/content management skills a plus. 
  • Previous experience with promotions and displays a plus.
  • Strong communication and interpersonal skills.
  • Reliable transportation and willing to commute to all Weavers Way store and farm locations
  • Be or become upon hiring a member in good standing of Weavers Way Co-op
Salary Description
Starting at $19 per hour, based on experience