Marketing Intern
Fresno, CA Marketing
Job Type
Internship
Description

At Fresno First Bank, we truly believe that our people are our greatest asset – and we treat them as such. We offer exciting and interesting opportunities for dedicated, hard-working professionals. If you share our values and passion for providing clients with opportunities to achieve their aspirations and personal success- apply today!


Our Values:

Teamwork: We all pitch in to provide the high caliber service our customers deserve. We have to trust and rely on each other to execute our work with purpose and efficiency – however difficult the task might be. We are constantly thinking about the next step and the next opportunity.

Relationships: Building mutually beneficial relationships is curtail to the long-term success of our organization. By immersing ourselves in the business ventures we empower, we come to understand our customers as people with real human needs rather than just numbers.

Authentic: We say what we mean, and we mean what we say. Internally that means holding each other accountable and owning up to mistakes. It also means being straight forward with customers.

Commitment: Our pride of ownership is strong. Every day, we bring our best in order to support our customers and represent the bank.


Employment with Fresno First Bank will allow you to earn competitively, grow professionally and enjoy a collaborative and compassionate culture that rewards good ideas, good work, and initiative.


The Marketing Intern is responsible for supporting the marketing activities of the Bank; assists in developing various marketing concepts, objectives, materials, advertisements, programs, and other special events of the Marketing team. The Marketing Intern will also support the Bank’s business development activities to promote the spirit, philosophy, dedication, and general direction of the Bank.


Essential Duties

  • Assists the marketing team in implementing marketing and advertising programs to ensure market awareness of the products and services available to new and existing customers.
  • Assures compliance with all Bank policies and procedures, as well as all applicable state and federal banking regulations.
  • Works with branch staff to increase visibility in target market areas by representing the company in various civic and community functions for the purpose of enhancing its image and developing new business.
  • Assist in market research projects; recommends methods for developing existing markets and opening new ones for customer services.
  • Studies, analyzes, and reports on quality of service, customer attitudes, economic conditions, and government controls, with respect to their effect on sales of existing or proposed services.
  • Assists in the development and coordination of the Bank’s advertising and promotional programs based on need, feasibility and types required to increase profits.
  • Keeps us informed of competitive situations and of new, successful ideas and methods in the marketing and public relations field.
  • Represents the Bank at various community, business, and educational functions to foster an awareness of the Bank’s services.
  • Assists in planning and organizing special promotions and events.
  • Assists the Marketing team in managing the Bank’s identity program, including signs, stationery, literature, posters, and all other visual elements of the Bank’s marketing activities.
  • Participates in the creation and development of advertising copy for displays, newspapers, radio, and television; assists in decisions involving layout, scheduling, and vendor choices.
  • Works in conjunction with the Human Resources Department in regards to planning social Bank functions or special events.
Requirements
  • Bachelor’s degree from an accredited college or university; or 2 years of related experience and/or training; or the equivalent combination of education and experience. Work-related experience should consist of a marketing background. 
  • Experience, education or training in responsible marketing and community relations.
  • Ability to read, analyze and interpret general business periodicals, professional journals, and technical procedures.
  • Excellent organizational and time management skills.
  • Intermediate skills in computer terminal and personal computer operation; mainframe computer system; word processing, spreadsheet, and specialty software programs.
  • Exceptional verbal, written, and interpersonal communication skills with the ability to apply common sense to carry out instructions and instruct others, train personnel, write reports, correspondence, and procedures, and speak clearly to customers and employees.
  • Current California driver’s license and a vehicle with appropriate insurance coverage if required to drive while performing assigned duties and responsibilities.
  • Must have reliable transportation to travel to and from events when necessary.
Salary Description
$16.50