Sales Enablement Specialist - National Accounts

Summary:  This position is responsible for supporting and enabling sales activities for the National Account Reps. This includes helping National Accounts team as they progress potential customers through all stages of our business development and sales processes, as well as acting as a liaison between National Accounts and other internal departments to facilitate a unified on-boarding and ordering experience for clients.



Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to   perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 


Essential Functions Statement(s) 

  • Act as a liaison for National Accounts to all departments.
  • Create written content to educate sales team and advance deals such as case studies, competitive information fact sheets, product collateral, and custom work. 
  • Participate in business development efforts including, but not limited to:                                                                                                  § Research qualifications of potential customer targets.                                                                                                                                 §  Coordinating and participating in business exhibitions and other promotional activities 
  • Utilize the company’s CRM/ EOM daily to keep information up to date on leads, prospects, opportunities and customers 
  • Access the company ERP to key customer orders and to preform necessary queries to pull needed reports.
  • Train sales team on best use of marketing and sales enablement materials.
  • Assist on sales calls and demonstrations as needed. 
  • Cultivate the sales enablement data repository and ensure that all information is easily and readily accessible at point of need and document National Accounts’ processes and procedures.
  • Conduct and report on market research.
  • Coordinate special orders for the National Accounts team members 
  • Reporting and analysis tasks to include, but not limited to:
  • § Bi-Monthly customer progress reporting for all National Accounts
  • § Key account buying pattern analysis and reports
  • § National Accounts tier pricing reporting and analysis
  • § New business reporting and short-shipped order tracking
  • Gather feedback from National Accounts sales team on a regular basis to constantly improve enablement programs.
  • Periodically coordinate with sales leadership, National Accounts sales and executive management to define and prioritize sales enablement initiatives.



· Customer Oriented - Ability to take care of  the teams’ needs while following company procedures. 

· Time Management - Ability to utilize the available time to organize and complete work within given deadlines. 

· Communication - Excellent verbal and written communication skills.   

• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea. 

• Sales Ability - Ability to use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea. Creative strategic thinker.

• Coaching and Development - Ability to provide guidance and feedback to help others strengthen specific knowledge/skill areas. 

• Active Listening - Ability to actively attend     to, convey, and understand the comments and questions of others. 

• Accountability - Ability to accept     responsibility and account for his/her actions. 

• Conflict Resolution - Ability to deal with     others in an antagonistic situation. 

• Motivation - Ability to inspire oneself and     others to reach a goal and/or perform to the best of their ability. 

• Goal Oriented - Ability to focus on a goal     and obtain a pre-determined result. 


Skills   and Abilities: 

Education:  Bachelor’s degree in business and/or marketing majors preferred; or equivalent work 

Experience:   Significant experience in sales or sales support role.

Computer Skills:  Proficient in the use of   Microsoft Office Products: Word, Excel and Powerpoint.