Marketing Automation Specialist
Fully Remote New Port Richey, FL Marketing
Job Type

Skillable is a 100% remote and virtual tech company that’s modernizing the world of training. Come share your professional magic with highly talented, drive and fun colleagues who believe in the power of “skilling.” Experience what a true team focused on doing the right thing feels like!

Our people and talent are what make us great and fun! We work together to create amazing solutions and experiences for our customers and their clients. We utilize our employees’ personal strengths to help our company grow and ensure our team is living their best, authentic life. We don’t just share our appreciation for our team members once a year with a branded mug—it’s shared on a daily basis. Our remote work environment blends the demands of work and life without the added pressure of commuting or feeling guilty about leaving early to visit the dentist.

Come work with us and learn what teamwork and integrity blended with an emphasis on well-being and balance can do for your career!

The Marketing Automation Specialist will be responsible for developing and executing outbound email communications, marketing automation campaigns and customer journeys that drive the reputation and growth of Skillable. They will help to implement initiatives aligned to our strategies, help attract our target prospects and increase prospect velocity and conversion through the marketing and sales pre-sales funnel, aid in the establishment of a post-funnel customer marketing program, engaging and delighting them along the way. You’re also always searching for improvements, so A/B testing is second nature to you.  

  • Define and document the functional and technical requirements for deploying automated campaigns on a daily and weekly basis, as well as, defining the appropriate KPIs.  
  • Translate marketing campaign direction into drip and/or nurture campaigns. 
  • Work with content owners to source content and deploy a monthly outbound newsletter. 
  • Track and report on automated program performance and KPIs, mining insights and recommending data-driven optimization avenues to campaign owners.  
  • Ensure outbound marketing communications uphold Skillable standards and provide a last line of basic editing defense against typos, bad grammar, broken links, etc. 
  • Responsible for maintaining healthy contact database, including segment creation and management. 
  • Help build the templates and architecture for Sales-led ABM email journeys and provide necessary support. 
  • Partner with the Revenue Team on result findings for individual account and plans for further engagement. 
  • Build and develop key relationships across the enterprise to help build internal enthusiasm and momentum for project initiatives.   
  • Build dashboard and reports that enable stakeholders to make informed decisions. 
  • Seek tactic and strategy messaging improvements through testing of campaigns. 
  • Engage in development opportunities to strengthen skills and competencies. 
  • Represent Skillable at industry events and conferences as required. 
  • Support and promote the company values through positive interactions with both internal and external partners and customers on a regular basis. 
  • Other strategic business initiatives or cross-functional project involvement as required. 
  • Bachelor’s degree in marketing or a related field such as product management, business, project management or equivalent work experience. 
  • 3+ years of relevant professional experience. 
  • Proven success in the strategy, development, implementation and ongoing management of marketing technology projects. 
  • Knowledge of methodologies for building and optimizing campaigns within a?technical support function. 
  • Ability to work in a deadline-driven environment while handling multiple projects and managing process to achieve desired results. 
  • Strong knowledge of digital marketing and CRM best practices. 
  • Microsoft platform experience, specifically Microsoft Dynamics, Power BI and the Office suite.  
  • Marketing tool experience, specifically SEMRush, LinkedIn Campaign Manager, WordPress, Google’s suite of tools. 
  • Naturally inquisitive with a desire to solve problems and dig into detailed analysis. 
  • Experience working cross-functionally and promoting collaborative partnerships to drive results. 
  • Proven ability to communicate effectively to various audiences/levels including leadership through various mediums. 
  • Ability to present and convey material both formally and informally to all levels of the organization. 
  • Demonstrated ability to prioritize and manage workload and meet project deadlines. 
  • Interest and ability in mentoring other team members as applicable. 
  • Detail oriented and organized. 

What’s in it for You?  Rewards and Perks?

We believe in providing a suite of benefits that ensure our employees know we appreciate them as people first.  Skillable wants to be a company that promotes physical, emotional and all around well-being through our benefit offerings! Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Fully remote with a monthly stipend to pay for office services and supplies
  • Medical (2 plan options), dental (2 plan options), vision, health savings account with generous employer contributions, healthcare spending accounts, dependent care spending accounts, EAP, group paid life insurance, group paid STD and LTD and voluntary life/AD&D insurance, accident and critical illness options.
  • 401(k) with Company match, tuition reimbursement, healthy lifestyle reimbursements.
  • Open PTO, Paid holidays, bereavement leave, parental leave, caregiver leave and paid FMLA leave.
  • Friends and Family Friday to end our standard workweek at 2pm local time; Full company closure during the 4th of July holiday week.
  • Access to pet insurance; Access for employees and dependents to Skillable learning opportunities through our product and more!

Skillable can only hire potential candidates with a primary residence in the following States: AZ, CA, CO, FL, GA, ID, IN, KY, ME, MI, MO, NC, ND, NY, OH, OK, TN, TX, UT, WA, WI

The job conditions for this position are in a remote home office setting, requiring a space that supports privacy and focus to attend to regular and frequent video and voice calls. Employees in this position use PC and phone on an on-going basis throughout the day. Travel is anticipated up to 5% of the time for critical business meetings and industry events.