Marketing Programs Manager- Construction
WFH Flexible Irvine, CA
Job Type
Full-time
Description

  

Job Description: Marketing Programs Manager, Construction  

The Marketing Programs Manager, Construction position is a dynamic and diverse role to help VinZero U.S. CAD in driving brand awareness and customer growth across construction industry segments. The ideal candidate will have strong and varied marketing skills and experience. The candidate will have strong initiative to understand the industry, customer needs, and how construction technology solutions help. The candidate will work closely with the Sr. Director of Marketing, Business Unit Director, and other stakeholders to execute marketing plans and support other strategic company initiatives. The individual we are seeking should reinforce and mesh with our core values: honesty and integrity, commitment to excellent service, accountability, and trust and mutual respect. The position is hybrid, based in Irvine, CA, at the company’s headquarters. 

Specific responsibilities include:

Sales and Business Unit Support:

· Collaborate and support Sales and Business Unit leadership on quarterly and annual goals and commitments. 

· Communicate marketing efforts and plans through meetings and other communication channels. 

· Plan and attend tradeshows and other events.

· Support individual Sales Representatives with materials, messaging, and prospecting. 

Marketing Plans:

· Develop strategic market plans each quarter supporting Business Units, Product Lines, and company goals and objectives. 

· Achieve, measure, and report ROI. 

Industry and Thought Leadership Content and Campaign Development:

· Demonstrate intimate understanding of the construction industry to identify demands for products and services. 

· Develop sales and marketing collateral, including webinars, whitepapers, articles, blogs, presentations, datasheets, web content, and other related materials. 

· Research and present industry trends, news, competitive information. 

· Create email and social media campaigns.

· Develop messaging based on personas and construction disciplines.

· Work with 3rd party vendors on content and campaigns. 

· Cultivate relationships with construction customers recommended by Customer Success or sales representatives. 

· Look for opportunities to position the company as a thought leader through editorial and speaker engagements. 

· Work cross-functionally with internal department, including Sales, Professional Services, and external partners, such as manufacturing partners, creative agency, and marketing vendors. 

· Other duties as needed.


VinZero U.S. CAD helps the AEC industry take transformative steps now toward net zero through digitalization for a better tomorrow. From our unique 'Think Future' discovery-based consulting approach focused on reducing environmental impact to our strategic account management, proactive customer success experience, and flexible technical support services, we enable customers to thrive in the digital world while creating environmental sustainability. To learn more, visit www.uscad.com.

Requirements

  

Qualifications: 

· Bachelor’s degree.

· 4+ years of professional work experience in marketing.

  • Experience working in design      software such as Adobe Creative Suite and Canva.
  • Experience working with CRM and marketing automation      platforms, Act-On and NetSuite specifically, is a plus. 
  • Proficiency      in MS Office suite.

· Experience in working in the architecture, engineering, and construction (AEC) industry is a plus.

· Experience in working in the software industry is a plus.

· Excellent written, oral, interpersonal communication, and presentation skills with the ability to be persuasive.

· Ability to work and collaborate cross-functionally and with external vendors.

· Candidates must be analytical, curious, creative, results-and-detailed oriented.

· Self-starter who can solve problems with minimal supervision.

· Thrives in a fast-paced, highly productive, and collaborative environment.

· Strong organizational skills.

· Ability to learn quickly with a result-driven mentality.

· Aptitude for technology and the ability to connect and translate concepts.

· Flexibility to travel 10%.