The Creative Director defines the brand and creative vision for Foundation Source, helping to ensure brand integrity and visual consistency across web, print and digital media. The role is responsible for setting brand strategy, overseeing the complete cycle of production work, and managing vendors and freelancers to deliver on the vision. This is a remote position within a distributed team reporting to the Chief Marketing Officer.
 

An ideal candidate for this role will be an artist and creator with experience working at agencies and directly with clients, proficiencies in professional creative applications, and a desire to play a key role in a fast-paced, inter-disciplinary marketing team that touches a wide range of initiatives. 

Key Responsibilities

Brand and Creative Strategy (25%)

• Responsible for design and visual impact of marketing materials, campaigns and publications, and developing compelling visuals and storytelling for employees, clients, marketplace, competitors and prospects
• Establish and build on FS brand guidelines including typography, color palette, iconography and imagery; coordinate with CMO and other parts of Marketing team on messaging pillars 
• Continue to evolve the FS brand in a way that is true to our history and reputation in the marketplace while supporting our corporate and marketing objectives for growth 
• Partner with Product Experience team and UI/UX designers to support new products and applications and ensure that brand style guides are reflected across company’s technical offerings

Production, Design and Management (50%)

• Support multi-disciplinary marketing activities with graphic design and artwork for wide range of formats including, but not limited to, print and digital collateral, web pages, infographics, advertisements, emails, social assets, trade show signage, invitations, etc.
• Complete design and redesign work for existing Resource Library and other elements of FS brand refresh
• Create templates and instructions for employees to support brand adoption and engagement (e.g., PowerPoint, Zoom backgrounds, Snapbar)
• Work with Senior Director of Marketing to define Design Operations, including a new process for managing and fulfilling incoming design requests, producing and managing physical and digital files, etc. 
• Organize and manage a Foundation Source Design System: an Asset Library/Catalog/Archive of graphics and imagery (icons, stock photography, illustration)
• Responsible for digital file management and the maintenance of digital libraries for branding, image assets, and additional design-related archives
• Familiarity with Project management software (what role/capacity)
• Create various formats of supplied artwork, resize ads or files for various publications, media partners and outlet; maintain specifications and submission requirements for same

Managing Vendors and External Resources (15%)

• Select and engage freelancers and agencies based on project needs
• Oversee work completed by internal and external resources for design, illustration, photography, animation and other creative needs, providing templates, style sheets and art direction as needed to ensure project quality and integrity
• Communicate and collaborate with vendors to ensure desired production, including reviewing proofs and meeting deadlines

Executive Communications Support (10%)

• Provide on-demand support to CEO and executive team for board meetings, company Town Halls, and other special initiatives

• Degree in fine arts, visual or multi-media design, communications technology, marketing, advertising or related fie or equivalent work experience 
• 10 years of experience across brand strategy and production design in a highly collaborative, iterative process
• Expert in: Adobe Creative Suite – Illustrator, Photoshop, InDesign; Microsoft Office; and Print production processes, traditional and digital
• Proficient in: HTML, WordPress, UX/UI software and tools
• Certificates in Adobe, Wordpress, Hubspot a bonus
• Knowledge of developing brand identities through multi-channel marketing
• Excellent communication skills
• Comfort level working with internal and external clients at all levels of seniority
• Project management and vendor management 
• Sensitivity and proven ability to work against firm deadlines and budgets
• Ability to maintain a home office that is conducive to work and free from distractions during business hours. 

Physical Demands

• Computer work
• Video and audio calls
• Most work occurs during typical business hours
• Executive projects may require long hours on short notice with quick turnaround
• Flexible hours to accommodate variability in work demands