TPG - General Manager, CHSAA
Job Type

TPG believes in the high school experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief. TPG is currently looking for an experienced revenue-generating and innovative individual to oversee and manage the Colorado High School Activities Association (CHSAA) corporate partnership sales business.

The General Manager will lead corporate partnership sales and fulfillment efforts around events organized by the CHSAA, maintaining and enhancing relationships with both the CHSAA staff and their corporate partners and creating new opportunities for brands in the region to connect with the high school sports and extracurricular activities community.


  • Develop and grow sales for new and existing accounts having an effective pipeline and property management plan
  • Build creative marketing solutions for potential partners that add value and exceed the needs of all parties using traditional, digital and other non-traditional marketing channels to meet client’s objectives
  • Negotiate, structure and close partnership contracts delivering against company goals
  • Develop a strong understanding of key differentiators in the changing market landscape of high school partnership sales to create a unique product mix for clients
  • Collaborate with vendors, corporate partners, partnership staff, and appropriate CHSAA personnel to ensure implementation of corporate partnerships and contract fulfillment
  • Participate in game day events to share and highlight the high school sports and extracurricular activities experience with existing and potential partners
  • Conduct yourself in way that demonstrates a strong commitment to team collaboration and success
  • Maintain flexible work hours including events that may occur on weeknights or weekends
  • Oversee awards and scholarships tied to corporate partners


  • Experienced, high-level sales leader with a strong track record of revenue growth at comparable sized partnerships
  • Passion for high school athletics and extracurricular activities
  • Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
  • Advanced negotiating skills, ability to identify and influence key decision-makers
  • Familiarity with local and regional market landscape
  • Experience in developing, promoting, and maintaining strong relationships with corporate sponsors
  • Effective communication, organizational, presentation, and listening skills
  • Ability to develop and execute strategic plans in order to meet both short- and long-term business objectives
  • Minimum five (5) years of applicable experience
  • Bachelor’s degree from an accredited four-year college or university