Location: Lagos, Nigeria or Accra, Ghana (preferred); Nairobi, Kenya

Are you ready to use your content creation, storytelling, digital marketing, and multimedia skills to expand the impact of a pioneering social enterprise and correct the vision of millions of low-income customers so they can work, learn, stay safe, and care for their families?

VisionSpring seeks a collaborative, technically savvy storyteller. The global senior manager of content marketing provides marketing leadership to scale up VisionSpring’s eyeglasses sales and Vision Access Programs across eight markets in Asia and sub-Saharan Africa. The person in this position develops creative campaigns to drive sales in a growing network 800+ mission-aligned institutional partners, such as eye hospitals, vision centers, NGOs, and government agencies, and accelerate the uptake of eyeglasses among end-consumers who live on less than $4 per day.

The global senior manager develops the global marketing content strategy and leads its implementation for B2B product sales campaigns and B2C behavior change communication. The person in this role develops messaging architecture and website content, and manages digital marketing to drive conversion, in addition to overseeing day-to-day content creation and in-market roll-out and amplification, event management, and marketing operations. The global senior manager develops team members through coaching, mentoring, and supporting stretch assignments in order to build VisionSpring’s marketing and communications capacity.

The global senior manager supervises four in-country marketing team members and works closely with the global communications manager, the global multimedia manager, and business development, programs, and fundraising colleagues across eight key markets—Bangladesh, Ghana, India, Kenya, Nigeria, Uganda, Vietnam, and Zambia. This position reports to the global director of marketing and communications (based in Chicago, U.S.) and may be located in Lagos, Nigeria or Accra, Ghana (preferred), or Nairobi, Kenya.

ABOUT YOU

• You are an excellent writer and storyteller. You light up when your cohesive, creative campaign resonates with your audience. 
• You have an eye for design and love generating distinctive messaging that allows mission-driven organizations to do good, better. 
• You are deeply curious about social enterprise models and the experiences of partners and customers. You are an organizational ambassador and inspire excitement. 
• You find joy in collaborating with team members across cultures and time zones.
• You enjoy creating structure in a dynamic organization, have exceptional focus and follow-through, and prioritize before you act.

ABOUT US

• VisionSpring is creating access to affordable eyewear, everywhere. Clear vision creates opportunities for increased learning, work, safety, civic participation, and quality of life.
• As a social enterprise, social change motivates us first. Our focus on sales and revenue targets serves and advances our mission objective—to increase functioning, productivity, and income earning potential for our low-income consumers by correcting refractive error with eyeglasses.
• We are working to transform the systemic dysfunction of an optical market that has failed to deliver eyeglasses—a 700-year-old technology—to 1.1 billion consumers in need of vision correction, most of whom live on less than $4 a day.
• We serve low-income consumers, not as beneficiaries but as customers. Our customers expect a high-quality and affordable product, and they will spend limited discretionary income for the immediate and tangible benefits of vision correction.
• By selling eyeglasses, we awaken new demand and seed a viable market. By selling new eyeglasses we are able to serve four times as many people per dollar input than the alternative of donating recycled ones. To efficiently scale, we must deliver each new unit with lower cost.
• We run our business on both sales metrics and social impact measures. We use a range of organizational forms and practices to get the job done.
• We believe in scaling our impact, not our organization. We are a lean team of doers.

WHAT YOU’LL DO

Strategy, Planning, and Reporting

• Lead the development and execution of a multi-year content roadmap with three distinct audiences and objectives: (1) Increase the sales of eyeglasses to mission aligned institutions (B2B); (2) Accelerate the uptake of eyeglasses among people living on less than $4 per day (B2C); and (3) Elevate VisionSpring’s profile and mission among supporters. 
• Create and develop a content creation program, including co-directing (with the communications manager) the timing and implementation of the publication/event calendar.
• Track content creation activities, prepare and submit content performance reports and plans for replication. Contribute to marketing and communications budget development.
• Monitor key KPIs to measure and report success as VisionSpring creates, delivers, and publishes engaging content.

Content Creation, Development, and Oversight

• Drawing on customer insights and through a consultative process with internal stakeholders (product sales, vision services, resource mobilization), develop and implement creative concepts, content, and campaigns that reach VisionSpring’s three key audiences.
• Master, maintain, and improve the VisionSpring “voice” and visual identity. Ensure brand adherence and consistency across all channels, including appropriate use of logo, look and feel, and messaging.
• Develop creative briefs for product/service/band marketing plans. 
• Set the creative direction for graphic design and multimedia content. Prioritize and direct the production of high-performance, omni-channel content including: (1) B2B assets such as product catalogues, tradeshow kits, and newsletters; (2) B2C concepts for behavior change and demand generation campaigns, as well as customer-facing signage and informational materials; (3) Multi-media script outlines and story boarding for video, audio, and photo driven pieces, and social media content; and (4) Layouts for donor/CSR facing reports, presentations, fact sheets, proposal templates, and event designs. 
• Oversee go-to-market execution of content and campaigns. Through a matrixed structure with country directors, co-manage four in-market marketing team members. Guide them in localizing content and collateral, and executing campaigns and events. 
• Establish operational processes, define and prioritize workflows, and foster strong project management practices. 
• Capitalize on opportunities to teach colleagues how to create dynamic content with the VisionSpring voice.
• Select and manage creative agencies and freelancers. Negotiate contracts and provide close oversight of deliverables. 

Website Content Development and Digital Marketing Management

• Collaborate with the global director of marketing and communications and website consultants to refresh and maintain VisionSpring’s website for greater lead generation and engagement.
• Design opportunities to improve visitor conversion to partner/donor.
• Support the continual improvement of international SEO website strategy.
• Leverage Google Analytics to develop future digital content strategy.
• Co-create and execute full life-cycle global multimedia campaigns.

COMPENSATION

• Salary range is $30,000-45,000 USD per year, based on breadth and depth of relevant experience. This salary is reflective of a position based in Nigeria or Ghana. It will be subject to a locality adjustment if an authorization is granted to work outside of Nigeria or Ghana.
• Annual performance-based bonus.

TO APPLY

• We want to know more than just what you have done. We want to know who you are. What are the passions and talents that draw you to this role?
• Please update your CV/résumé to include links to your portfolio of content marketing work AND a phrase or sentence describing the business of each organization where you have worked. Applications without this information are disadvantaged in the process.
• Please submit a complete application, including a thoughtful cover letter and CV/résumé.
• Please note, only candidates invited to interview will be contacted.
• At VisionSpring, diversity, equity, and inclusion are directly aligned with our core value to advance equity. Our mission is predicated on removing a fundamental barrier to full economic and social participation—uncorrected blurry vision. The values that underpin our mission energize our commitment to a diverse and inclusive team. A diverse team also allows VisionSpring to approach problems with nuance and develop unique insights that drive an outsized positive impact in the world. We actively recruit, develop, and retain talented people from diverse backgrounds and support everyone in being exactly who they are. VisionSpring is an equal opportunity employer and welcomes people from all experiences, abilities, and perspectives to apply.

• Minimum of 15 years of experience in marketing, communications, and/or product management and 7 years of experience leading global teams and projects.
• Leadership experience in campaign development and messaging architecture, including for branding, product/service sales, and consumer behavior change.
• Strong visual design experience overseeing layout and graphics development by creators using Lightroom, Photoshop, and Adobe Premiere.
• Outstanding writing, editing, and interpersonal communications skills.
• Experience marketing to low-income consumers and/or clients serving this segment in global geographies.
• Comfort using Google Analytics, Google Ads, and PPC.
• Impeccable attention to detail with strong project management, organizational, and analytical skills.
• Commitment to developing people and working respectfully across a diverse team.
• Must be legally and permanently authorized to work in Nigeria, Ghana, or Kenya.
• Able to travel, up to 25% of time, for domestic and international assignments to locations with limited infrastructure.
• You will impress us if you have any of the following: (1) Master’s degree in marketing, filmmaking, journalism, communications, or another relevant field; (2) Website management and knowledge of multimedia production process; (3) Experience with social enterprises and/or nonprofits; and/or (4) Understanding of marketing automation platforms.