VP of Marketing and Communications
San Francisco, CA SF Headquarters
Job Type

You’ve heard of Goodwill, but did you know we exist to create second chances? Second chances for individuals who face barriers to employment - families living in poverty, single parents, people who were formerly incarcerated. And second chances for clothes, appliances, books, and all those items that need a new home.

Goodwill San Francisco Bay has a bold mission to address the biggest issues facing people and the planet. Please take a look at our job opportunities and consider joining our team to help create a stronger Bay Area.


The Vice President of Marketing & Communications is a highly creative, strategic, and collaborative leader who is passionate about social change. The VP is responsible for planning, implementing, and measuring all aspects of marketing and communications (internal and external) across the organization.

The VP serves as the organization’s “chief storyteller” by conveying the power and potential of Goodwill to diverse audiences. As a senior member of the Goodwill team, the VP is responsible for creating, budgeting, and executing a comprehensive strategy that supports four distinct business lines: retail/e-commerce, donations, mission, and fundraising, as well as employee communications.  

Retail: Develop, implement, and track a consumer-facing marketing program to increase sales at stores as well as e-commerce. This includes creating regional promotional activities and store-specific activations. This work includes advertising, partnerships, and customer satisfaction initiatives. 

Material Donations: Develop, implement, and track a public-facing marketing program to increase the quality and quantity of goods donated to Goodwill. This includes bringing attention to the nearly three dozen drop-off locations as well as promoting pop-up, corporate, and school-related donation drives.  

Employment Services (Mission): Develop, implement, and track outreach efforts to attract job seekers to Goodwill’s trainings, job fairs, and career services. Key audiences include individuals involved with the criminal justice system, veterans, and people experiencing homelessness.  

Fundraising: Work in close collaboration with the Development team to communicate Goodwill’s impact to current and potential financial donors. This may include providing visual design, message development, speech writing, pitch materials, and event communications.  

The VP will provide strategic leadership across the organization to ensure the Goodwill San Francisco Bay’s brand is enhanced across all channels and activities, and support internal employee communications. 

This is a highly collaborative and visible role with the opportunity to build a smart, service-oriented MarCom team that will raise the visibility of Goodwill SF to support its bold mission. The position will supervise five to six staff members as well as vendor relationships. 


  • Ensure community understanding of the Goodwill SF Bay brand which includes a clear understanding of mission. Increase awareness and visibility of Goodwill SF Bay’s programs through marketing, communications, public relations, media relations, and events. 
  • Create, implement, and evaluate the success of a comprehensive marketing and communications program—aligned with Goodwill SF Bay’s top priorities—that enhances its image and positions it within the marketplace.
  • Ensure brand coordination of in-person, digital, exhibits, print, web, and promotional materials.
  • Build marketing, advertising, and branding strategies to increase store traffic and drive donations and sales to meet and exceed retail budget goals. 
  • Manage and mentor MarCom staff, including establishing, collaborating on, and measuring individual goals and overseeing day-to-day efforts to meet team objectives.
  • Oversee editorial direction, design, production, and distribution of all print and digital publications, including newsletters, annual reports, brochures, etc.
  • Serve as organizational contact to the media and outside constituencies. 
  • Oversee executive visibility efforts for the CEO to leverage their position of influence to advance organizational objectives. 
  • Manage the MarCom budget as well as the use of external resources related to marketing and communications functions (advertising, public relations, crisis communications support, promotional campaigns, etc.)

  • Minimum of 10 years of experience and demonstrated success in marketing, communications, or public relations; at least five years of management experience.
  • Exceptional writing skills; experienced at translating complex concepts into clear and actionable content.
  • Robust knowledge of communications and marketing strategies, tactics, and trends with expert-level experience in one or more areas: advertising, writing, social media, public affairs, and/or visual design.
  • Demonstrated skills, knowledge, and experience in the innovative design and execution of marketing strategies, products, and activities, including print and digital. Retail sector experience desirable.
  • Experience hiring, developing, and supervising MarCom staff.
  • Demonstrated ability to be flexible in the face of changing environments, and persistent in the face of obstacles.
  • Experience developing strategy, implementing process, and analyzing outcomes of sophisticated audience segmentation programs.



Exemption Status: Exempt

Primary Work Location: San Francisco Headquarters

Position Type: Full Time Permanent

On-Site Requirement: In Office 3 days/week minimum

Travel Requirement: May travel to other SF Bay Goodwill sites as needed

Salary Description
$170,000 - $215,000 per year