Reporting to the Vice President/Chief Development Officer, the Senior Manager—Membership is responsible for helping to fund the mission of the Frank Lloyd Wright Foundation through membership acquisition, retention, and cultivation. S/he is responsible for working collaboratively with the development, marketing, retail, and public engagement teams to build a multifaceted program for both local and national supporters of the Foundation’s work. This position will share in the responsibility for meeting the Foundation’s annual contributed revenue goal.
The Senior Manager—Membership is directly responsible for managing the recruitment, acknowledgement, fulfillment of benefits, renewal, and stewardship of Foundation members to higher levels of support, including to help position members with higher philanthropic capacity for major gift donations and planned giving commitments.
Working in cooperation with other departments, the Senior Manager—Membership oversees a variety of membership projects including member events and online e-blasts, on-site membership marketing and sales, reciprocal membership coordination with other Frank Lloyd Wright historic sites around the US, online retail support relating to member benefits, and website presence as it relates to communicating with and cultivating members. S/he should have deep knowledge of Raiser’s Edge or an equivalent development database, and analytical skills to assess membership performance and identify means for growing the program and revenue.
This role also requires a demonstrated commitment to identifying, customizing and implementing entrepreneurial best practices in the arts/culture nonprofit membership field, especially with smaller organizations seeking to expeditiously grow constituents and revenue.
Primary Responsibilities and Activities:
The position also works with development and marketing to conceive, plan and manage multi-channel strategies for the cultivation, acquisition, and renewal of local and national members with attention on the upgrade and stewardship of Foundation members and donors. In doing so, the Senior Manager-Membership helps set annual goals and identify opportunities and strategies to increase the base of support, membership base and revenue.
Scope of work includes:
o Manage two or more membership associates responsible for on-site sales of memberships. Encourage and personally model mandatory collaboration by all membership staff with public engagement and retail operations. Participate directly in membership sales on-site and occasionally off-site as partnership opportunities for off-site sales arise.
o Manage multi-channel direct marketing campaigns, integrating printed mailings with emails, renewals, and webpage content as applies to the membership program, and coordinate with other members of the development team to ensure complementary annual fund messaging to members.
o Create and coordinate membership upgrade strategies, individualized for higher level members; and assist the development team with cultivation approaches to identify potential members for major and leadership gift solicitation.
o Oversee membership printed and electronic communications and ensure timely production and mailing.
o Draft content for quarterly e-news blast and other member e-communications. Ensure brochures, cards, and other core membership collateral are updated and printed in a timely fashion.
o Work with public engagement and retail teams to ensure effective on-site membership sales, including staff training, sales incentives, membership materials, and special promotions to encourage non-member prospects to join.
o Coordinate and manage membership events.
o Enter, process, and fulfill membership enrollment and renewals.
o Act as primary contact for Foundation members by responding to member inquiries and ensure responses are timely and efficient. Provide excellent customer service to the membership base and general public via telephone, email, mail and in person. Prioritize personally and with membership staff the highest level of “high touch” customer-centric service at all times.
o Work with colleagues in development on data management using Raiser’s Edge with a focus on implementation of database best practices. Run Raiser’s Edge reports and track membership revenue, sales ratio, and count on a monthly basis, as well as other reports needed.
o Be available to work evenings and occasional weekends. Participate in donor cultivation events and assist with departmental events and activities as assigned.
o Sustain a team-oriented, supportive environment that maintains high standards and encourages creativity, collaboration, and professional growth.
o Play an active role as part of the larger Foundation team to strategize new ways to fulfill the Foundation’s mission and strategic goals, increase revenue, engage existing and new audiences, and raise visibility for the Frank Lloyd Wright Foundation.
o Act as an ambassador and advocate for the Foundation in the community, including through professional organizations, to help attract engagement and potential memberships
0 Other duties as assigned.
o Bachelor’s degree required - nonprofit experience strongly preferred
o Minimum 5 years membership related experience – ideally in managing multichannel direct-marketing campaigns (acquisition, retention, and upgrades) as revenue streams for arts/culture organizations; and including at least 2 years managing sales staff
o Experience with Raiser’s Edge (data entry through reports), ticketing and fundraising systems
o Strong sales, management, and customer services skills and ability to work with staff at all levels
o Fiscal responsibility including maintaining budgets and managing budget projections
o Excellent verbal and written communication skills
o Excellent organizational skills
o Ability to produce under tight deadlines with multiple priorities
o Ability to work independently and as part of a dynamic team
o Ability to work weekends, evening hours, or holidays as needed
o Knowledge of Frank Lloyd Wright and his architectural principles preferred