Binary Defense is seeking a talented Product Marketing Manager to help lead Sales Enablement and Training efforts as well as assist in defining and executing inbound and outbound marketing activities for Binary Defense products and services in a manner that resonates with our audiences in an authentic, meaningful way.
The Product Marketing Manager will work cross-functionally to deliver a series of internal and external tools to support and manage a number of go-to-market activities for product/services launches (such as data sheets, product presentations, and press releases), digital (such as website copy, social media, and blogs), demand generation (email marketing, white papers, webinars, case studies, and videos), and internal sales tool development (such as messaging documents, product training and FAQs).
You will help grow sales pipeline by devising strategies and content to accelerate funnel activities. This individual will report to the Director of Product Marketing and be a key member of the team with cross-functional responsibility to interface with Product Management, Marketing Operations, Channel Marketing/Alliances, and Sales and Customer Success.
Sales enablement – communicate the value proposition and differentiation of the products/services to the sales team and develop the sales tools that support the selling process (including product/alliance training, prospecting guides, email templates, and sales playbooks)
Product positioning and messaging - differentiate Binary Defense and its products/services in the market (value propositions, messaging documents, data sheets, and product release features/capabilities)
Product launch – plan and deliver core collateral for the launch of new products/services and releases by working cross-functionally with product management, sales, marketing, customer success, and operations
Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them; be able to train the sales team on how to best position Binary Defense against the competition
Thought leadership – build greater awareness in the market through blogs, bylines and social content
Demand generation – develop the strategy and manage the marketing deliverables that drive demand for Binary Defense’s products/services (own and curate website content; create compelling collateral/assets to support specific marketing campaigns/programs)
· 3+ years of product marketing with demonstrated success in a technology-related field.
· Experience in security is ideal
· Success in creating and communicating clear messaging/positioning that presents a compelling strategic vision, articulates technical differentiation and demonstrates business value for both internal sellers and our customers.
· Proven track record of launching products or services to market
· In-depth experience in developing and delivering sales tools and content that drive pipeline, higher win rates, and revenue
· Strong analytical, written, and verbal communication skills; highly effective presentation skills
· “High-horsepower” thinker – “High Execution” doer
· Must be able to thrive in a highly dynamic work environment and switch rapidly from strategy to execution
· Willingness to travel 25% of the time
· Bachelors degree in business or a quantitative major is ideal; MBA a plus; technical background a plus
About Binary Defense
Binary Defense, headquartered in Stow, Ohio, is a rapidly growing cybersecurity software and services firm with solutions that include best-in-class Managed Detection & Response powered by a Managed Open XDR platform. The company has a 24/7 Security Operations Center that monitors their own proprietary managed EDR software as well as supporting leadings network, cloud and identity solutions. Advanced threat hunting, defense validation and counterintelligence services provide additional layers of security. Our expert security staff and technology help shield businesses from cyberattacks.
Binary Defense is a fast-paced business that enjoys a relaxed culture (from anywhere in the continental United States) and flexible remote work options. For the fourth year in a row, Binary Defense has been recognized as one of the fastest-growing private companies in the US on the Inc. 5000 list! At the 2022 Greater Cleveland Partnership’s “Best of Tech Awards,” Binary Defense was recognized as the “Best Technology Solution” for the third year in a row. We’ve also been named “North American Partner of the Year” by AT&T Cybersecurity, providing best-in-class SIEM technology and service. Binary Defense recently completed a $36 million growth equity round of funding from Invictus Growth Partners to accelerate our growth and technology and service delivery offerings.
Binary Defense offers competitive medical, dental and vision coverage for employees and dependents, a 401k match which vests every payroll, a flexible and remote friendly work environment, as well as training opportunities to expand your skill set (to name a few!). If you’re interested in joining a growing team with great perks, we encourage you to apply!