Route Relief Sales Trainee


$21.50 per hour

Full time/hourly

Sunday- Thursday

Interested in joining a winning team? Start your career in beer with High Country Beverage!

HCB is always looking for great employees to share in our passion for excellence! Our team oriented culture and can-do attitude provide the perfect platform for individual growth opportunities in delivery, sales, marketing, warehouse, and administration.

High Country Beverage represents some of the best brands in the world such as Coors Light, Coors Banquet, Blue Moon, Corona Extra, Modelo Especial, Guinness, Fat Tire, White Claw, Truly, and a number of other world famous brands!

Why HCB?

HCB employees rave about the team members and management they work with. The organized systems we have in place keep things running smoothly which keeps our employees happy. Not to mention, a career in beer has a lot of perks, including but not limited to:

  • Paid vacation (accruing 2 weeks of paid vacation during your first year)
  • Paid holidays
  • Paid sick leave
  • Great discounts on beer, wine, and spirits
  • Career advancement opportunities
  • Taxi Reimbursement program to prevent drinking and driving and promote safe fun
  • Company sponsored parties including FACs, holiday parties, and family friendly events
  • High quality, low employee contribution benefits including Medical, Dental and Vision Insurance,      ST/LT Disability, and Life Insurance
  • 401K with up to a 5% match, 100% vesting
  • Paid Maternity and Paternity leave
  • On site hospitality room with weekly happy hours to enjoy the beverages we carry and take part in new      product tasting events

Position Purpose

This position is designed to learn and execute in the Chain channel and On and Off-Premise pre-sales roles.  The Route Relief Trainees are put through a structured training program including working with Managers, Chain, On and Off-Premise representatives, and cross-training with other departments.  Route Relief Trainees will be able to stock and merchandise any large format account and can cover vacation routes throughout our territory.

Once through the basic training the position will assist the Chain, On and Off premise pre-sales teams as assigned by the Sales Coordinator while continuing education in advanced sales skills. 

Essential Functions:

  • Attendance 
  • Safely maneuver cases and kegs
  • Ability to safely lift 160 lbs without accommodations.
  • Remain compliant with drug, alcohol, and motor vehicle policies. 
  • Maintain work productivity over differing conditions including but not limited to temperature and order quantity.
  • Adhere to all state and company policies and procedures.

Principal Accountabilities:

  • Complete the HCB formal sales training program as outlined in the Sales Trainee Training Manual.
  • Perform all the functions of Chain, On and Off-Premise pre-salesperson while covering vacation or holiday routes in a professional manner.
  • Possibility of working weekends. 
  • Assists in liquor and grocery store re-sets as assigned by the manager.
  • Aggressively solicit and secure primary positions of HCB brand permanent and paper P.O.S. 
  • Performs major merchandising projects while assisting the managers and pre-sales staff. Position requires a significant amount of physical activity.
  • Responsible for understanding and complying with all quality assurance guidelines of HCB. 
  • Takes on special projects as assigned by the manager, i.e., supplier retail surveys, crew drives, “short week” assistance, etc.
  • Develop and maintain excellent customer rapport.
  • Assist in the set up and tear down of selected special events. 
  • Submit all required reports neatly and on time.
  • Responsible for adhering to State and HCB credit regulations and policies and collects outstanding debts as requested by HCB management.
  • Maintains proper upkeep of Company vehicles and observes safe driving habits when operating all Company vehicles.
  • Understands and complies with all local, state and federal regulations along with all HCB policies and procedures.


All Sales positions at HCB are considered leaders in the HCB organization. As such, the Pre-Sales Trainee position will always maintain a professional appearance and attitude. Position will be asked to perform duties “above and beyond the normal” from time to time and expected to cheerfully perform such duties. Position expected to be a positive role model for other HCB employees.

Route Relief Sales Trainee, Northern Colorado

$21.50 per hour

Full Time

Benefits including: Medical/Dental & Vision, ST/LT Disability, Life Insurance, Accident & Critical Illness insurance, 401(k), paid vacation etc.

Employee Beer Discounts

Advancement Opportunities

While we sincerely appreciate all applications, only those candidates selected for interview will be contacted.

Please note selected candidates will be subject to an MVR & criminal background check and a pre-employment physical/drug screen.