LNP Media Group, Inc. is looking for a Media Solutions Strategist to join our team!   

The Media Solutions Strategist will professionally represent LNP Media Group, Inc. by working closely with local business owners to develop opportunities and plans to grow their business by selling advertising in any combination of print, digital and events. 

This position has an annual salary base of $45,000 with the potential of earning additional monthly commission. 

Why work with us?

We know that employees are a business’s greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic.

As a team member at LNP Media Group, Inc. you’ll enjoy:

• Paid Time Off
• Paid Holidays
• Medical/dental/vision
• 401(k) with Company Match

About Us:

LNP Media Group, Inc:

For nearly 158 years and four generations, the Steinman family of Lancaster owned and operated what today is LNP Media Group. LNP Media Group comprises three local newspapers, a news website, and a marketing agency. LNP Media Group’s daily newspaper is LNP which, with its companion site LancasterOnline.com, is Lancaster County’s top source of news and information. The other two publications are The Ephrata Review and The Lititz Record, hyper-local weekly newspapers.

Founded by educators in 1963, WITF has been an essential part of the civic, educational and cultural fabric of the Central Pennsylvania region for over 60 years. WITF operates a non-commercial television station in Harrisburg, and the region’s NPR radio station WITF-FM (89.5).
 

Starting in July 2023, LNP Media Group and WITF — two vibrant, local institutions — marked a new era: Steinman Communications, which is owned by the Steinman family, gifted LNP Media Group and its publications to WITF as a capstone to the family’s two centuries of community service and philanthropy. Together, WITF and LNP Media Group are creating a new mission-driven and sustainable model for local news and strategic marketing for local businesses. With their partners at WITF, LNP Media Group will continue to provide highly effective marketing and advertising solutions in print and online to businesses throughout the region. 

Full Job Description: (based on assigned market/product responsibility)

Sales Generation

• Develop plans to exceed monthly revenue goals and grow advertising revenue in all      LNP print and digital products, events, and promotions.
• Organize time weekly to include time for sales, prospecting, account maintenance, proposal creation, etc. 
• Schedule calls or meetings weekly for brainstorming opportunities with current accounts and prospective accounts.      
• Present creative options to meet customer needs and business growth.
• Actively identify prospects for all products by cold calling, prospecting, asking for referrals, looking for leads in competitive media, etc.

Relationship Management

• Develop and demonstrate knowledge of customers, their merchandise, sales and advertising objectives and market position.
• Participate in activities that are relevant to meeting customers, gaining marketing information, sharing ideas, and representing the company’s interests.
• Demonstrate prompt, fair, decisive, and courteous actions in handling complaints and inquiries.
• Project a professional, positive, and enthusiastic image during the performance of duties.

Business Development & Revenue Generation

• Prospects and establishes new client/advertiser base (cold calling required) through relationships with businesses.
• Present creative options to meet customer needs.
• Maintains customer and lead information; accurately and timely.

Account Management and Product Knowledge

• Develop and demonstrate complete knowledge of all LNP Media Group print and digital products, current audience figures, rates, features and benefits.
• Follow procedures and work closely with team to ensure ad is placed in newspaper correctly and within required deadlines.
• Develop and demonstrate familiarity with market.
• Be diligent in staying on top of new and emerging technology and the opportunities they present for LNP Media Group and our advertisers.
• Adhere to deadlines and be prompt with all assignments.
• Project a professional, positive, and enthusiastic image during the performance of duties.
• Develop work plans to ensure maximum sales and service contact with current, past, new, and non-advertisers.
• Communicate effectively with sales team to ensure maximum level of customer service to all advertisers. 

In addition to the essential functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co-workers, maintain a professional appearance and demeanor, demonstrate a positive attitude, communicate effectively with co-workers and clients, work with accuracy, efficiency, and attention to detail, respect the work environment and keep it as neat and clean as possible, and exercise initiative to learn new skills and tasks and to help co-workers when possible. The employee is also expected to perform such other duties and functions as required from time to time.

What we are looking for:

• Some college or an Associate’s degree or proven selling experience preferred.
• Ability to deliver solutions to customers in both digital and/or print based on assigned market/product responsibility.
• May require an understanding of internet and digital advertising opportunities and ability to learn as opportunities change and grow.
• Effective negotiation skills and ability to close a sale.
• Proficient user of Microsoft Office as well as ability to learn new systems. 
• Demonstrated ability to develop strategies to grow sales.
• Strong prospecting skills.
• Possess excellent verbal and written communications skills. 
• Valid driver’s license, proper automobile insurance coverage and have access to dependable transportation.