In this role, you will be a vital part of our business development efforts, helping position DBA as a leader in influencer marketing. Your primary responsibilities will include building and nurturing relationships with brands and agencies to create new revenue opportunities. You will have the exciting opportunity to craft and sell innovative influencer programs featuring our exclusive talent and content creators across various verticals and platforms.
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions:??
- Act as a business specialist representing DBA talent, strategically crafting digital and mixed media solutions to align with their goals.
- Conceptualize, develop and pitch unique brand programs using DBA’s roster of influencers and content creators.
- Proactively identify new business prospects for DBA-managed talent.
- Capitalize on existing relationships with brands and advertising agencies to secure deals and revenue.
- Responsively handle RFP’s.
- Define project KPI’s, objectives, and critical assumptions required for successful outcomes.
- Originate and formulate proactive packages for category expansion across accounts.
- Supervise a coordinator and collaborate closely with the CEO and SVP of Brand Partnerships for strategic growth.
- With support from the team, oversee every project from inception to completion.
- Act as the representative for talent during contract negotiations.
- Strategic Thinking
- Relationship Building
- Talent Development
- Contract Negotiation
- Financial Acumen
- Results Orientation
Direct supervision of one or more employees at Assistant, Coordinator of Manager level.
Occasional travel may be required.
- 5-7 years of experience in digital sales, business development, and marketing with a proven track record of packaging digital influencers.
- Proactive, resourceful, and efficient with a network of contacts in brand direct, advertising agencies, media companies, and across various categories (preferably food, financial, auto, CPG).
- Experience in consumer brands, fashion, beauty, lifestyle, food, travel, technology, and financial sectors.
- Demonstrated experience in negotiating deals and responding to RFPs.
- Proven ability to establish and surpass performance objectives.
- Avid daily consumer of online media and blogs.
- Savvy marketing and adept problem-solver.
- Innovative thinker capable of generating fresh ideas and strategies.
- Exceptional communication, writing, and verbal skills, with the ability to consult with executive management.
- Willingness to thrive in a highly collaborative culture and collaborate closely with executive management.
- Proactive and detail-oriented with a commitment to meeting deadlines and follow-through.
- Marketing-savvy, problem-solving skills, and a keen awareness of popular culture.
- Proficiency in utilizing various social media platforms, including Instagram, YouTube, TikTok, Facebook, Snapchat, etc.
- Knowledge of Google Analytics.
- Experience with QuickBase.
- Familiarity with Traffic analysis tools (e.g., CreatorIQ, Social Rank).
- Proficiency in Microsoft Office, Box, Google Suite, Zoom, Mac, Outlook, Slack, Adobe, Canva, and other relevant tools and technology.
What We Offer:
- Comprehensive benefits package with employer contributions.
- Unlimited vacation time.
- Hybrid work schedule.
- Paid parental leave.
- Volunteer opportunities.
- Casual Dress code and an open office environment.
- A fulfilling career at a top-tier company with a strong mission and a passionate team.
DBA is committed to diversity and is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Please note that this job description is not exhaustive and may change at any time, with or without notice, to accommodate the evolving needs of the position and the company.
Work Environment/Physical Demands:
This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties. The noise level is typical of an office setting, and interruptions may occur throughout the workday.
About the DBA Culture:
DBA is committed to enhancing its culture of inclusion and attracting, developing, and retaining diverse talent. We offer an ethos where all voices are heard, and where awareness and respect are mandated. We lead with our hearts and strive for our work family to be a reflection of our passion for championing new voices and guiding legacy brands to celebrate diversity and inclusion.?
Our team is goal-oriented and fosters a mindset of collaboration over competition. We are creative, we push industry boundaries, and we are collectively aiming to up our game. These core values are at the center of our company and its approach to internal community building.?
We are invested in your success and will work diligently to provide you with valuable career and personal growth opportunities in a safe and people-first environment.?
DBA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.?
About the DBA Business:
DBA is the industry leader in the influencer management and marketing landscape, representing a world class portfolio of diverse social media-oriented personalities, creators, and publishers. Founded in 2010, DBA was the first digital influencer agency to recognize the rise of new media voices and manage them as individual talent.
Now, with over 150 of the most prominent social media influencers whom, in aggregate, have a reach of 200 million-plus, DBA masters the multi-platform constellation of the ever-shifting media space, blending decades of brand strategy and communications expertise. Focusing on top-level content and storytelling as well as native advertising and brand development, DBA continues to move digital culture forward.
In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing, and selling their own merchandise.?
Most recently, DBA announced the launch of Dear Media (DM), a new kind of podcasting studio located in West Hollywood, with a focus on leading female voices and narratives. As a company, Dear Media will help individuals conceptualize, develop and produce customized podcasts with the same personalized touch applied to DBA clientele. However, with an emphasis on female hosts and voices, Dear Media will place women, their stories and narratives, at the forefront of conversation.
Digital Brand Architects has been featured in the New York Times, Variety, Hollywood Reporter, Fast Company, WWD, Forbes, Ad Age, and more. DBA offices are located in New York City and Los Angeles.?
In 2017 DBA was named one of Ad Age’s Best Places to Work.