About the Role
The Public Relations Manager will be a driving force behind the elevation and promotion of New Classrooms and Teach to One initiatives. This role blends traditional public relations activities with advocacy and marketing efforts, focusing on amplifying the benefits and successes of New Classrooms and its Teach to One program. The ideal candidate will possess a keen understanding of the education landscape, coupled with the capability to communicate complex ideas to a variety of stakeholders, from policymakers to educators and the general public.
What you Would Do
- Develop and execute public relations strategies that position New Classrooms and Teach to One as a leader in innovative education.
- Craft compelling press releases, opinion pieces, and statements that highlight the successes and milestones of New Classrooms and Teach to One.
- Engage with media outlets to secure positive coverage, manage media relations, and serve as a spokesperson when needed.
Advocacy and Policy:
- Collaborate with the policy and advocacy team to align PR initiatives with policy objectives.
- Create tailored content that underscores the need for policies supporting innovative education solutions, including Teach to One.
- Advocate for Teach to One by leveraging data, testimonials, and success stories to persuade key stakeholders.
- Collaborate with the fundraising team to align PR initiatives with fundraising objectives.
- Create tailored content that compellingly conveys New Classrooms’ vision and impact to the philanthropic community.
- Generate engaging content for various channels including the website, newsletters, blogs, social media, and more.
- Ensure consistent messaging across all platforms that resonates with target audiences and furthers the New Classrooms and Teach to One narrative.
- Responsible for the production of New Classrooms’ Annual Report.
- Build and nurture relationships with key influencers, educators, policymakers, philanthropists, and other essential partners.
- Represent New Classrooms at events, conferences, and forums, including speaking to the impact and potential of Teach to One.
- Work in tandem with other teams within New Classrooms to ensure a cohesive approach to public relations, advocacy, marketing, and fundraising.
- Monitor, analyze, and report on the reach and impact of public relations and advocacy efforts.
Key Competencies of the Role
- Verbal Communication: Communicates well one-on-one, in small groups, and in org-wide contexts. Provides contributions, questions and concerns in a productive manner during meetings. Communication is clear and appropriate to the audience.
- Written Communication: Writes clear, precise, well-organized communications using appropriate channels, vocabulary, grammar, and word usage.
- Judgment / Decision Making: Makes timely decisions that demonstrate a clear understanding of all variables involved and good judgment. Shows consistent logic, rationality and objectivity in decision making.
- Influence: Persuasive in change efforts. Convincing and compelling. Provides relevant proof points and arguments. Drives for appropriate trade-offs and compromises.
- Listening: Tunes in accurately to opinions, feelings, and needs of people. Empathetic. Patient. Lets others speak. Listens actively.
- Conceptual Ability: Deals quickly and effectively with not just concrete, tangible issues but with abstract, conceptual matters. Can quickly absorb and respond to complex, meaty challenges with mental agility.
What We are Looking For
- Bachelor's degree, or equivalent experience, in public relations, communications, marketing, or a related field.
- A minimum of 4 years of experience in public relations, with a preference for candidates who have experience in the education, policy, or non-profit sectors.
- Proven track record of crafting and disseminating impactful messages to the media and public.
- Demonstrated expertise in developing and implementing successful PR and advocacy campaigns.
- Exceptional written and verbal communication skills.
- Strong project management abilities and the capacity to oversee multiple projects concurrently.
- Collaborative team player with the aptitude to foster meaningful relationships with a diverse range of stakeholders.
- Proficiency with various social media platforms, PR tools, and content creation software.
- Someone who loves to write and will devote at least half of their time doing so.
- A genuine passion for education and a belief in the potential of innovative learning solutions like Teach to One.
Submission of Portfolio (Required)
As part of the application process for the Public Relations Manager position, candidates are required to submit a portfolio showcasing their previous work. You may submit this along with your cover letter.
Role Classification and Benefits
This role is remote, full-time, and includes benefits such as rich medical, dental, and vision insurance, 42 paid days off per year (prorated for the period in which you work), paid parental leave, a professional development budget of $375 annually and a quarterly cell phone subsidy.
The hiring salary range for this role is $63,000-$66,375 and will be commensurate with experience. We have a hiring salary range of $70,000-$73,750 for specific higher cost of labor locations, which include New York City, Washington DC, Boston, San Francisco/Oakland, Los Angeles, Seattle and their metro areas.
Commitment to Diversity
At New Classrooms we are committed to diversity, equity and inclusion. We strive to create and inspire better ways to give every student an educational foundation for lifelong success. In order to fully realize this mission we are dedicated to building a diverse pool of candidates including those from underrepresented backgrounds, and resolute in building an inclusive culture that supports and celebrates the diverse voices and perspectives of our employees.
All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.