Group Sales Manager

The Group Sales Manager supports the marketing and guest service efforts of the CSO, Pops and related brands to drive growth in group sales across all product lines and supports annual organizational budget goals through group ticket revenue. This role is integral in achieving audience growth through ticket sales, sales acquisition programs, and deepening engagement and retention with new and existing audiences.  

Job Responsibilities:

  • Lead group sales marketing and sales efforts to grow group attendance and ticket revenue annually through the retention/engagement of existing groups and acquisition of new groups.       
  • Develop, manage and execute group sales marketing plan, through overseeing the creation of all group marketing materials including direct mail, email, digital ads, print ads, grassroots outreach and events.
  • Project and set annual group sales revenue and volume goals with the support of Director of Ticketing & Audience Services.
  • Manage group sales budget and run weekly reports to monitor sales.
  • Help lead Group Sales pricing and buying decisions; leverage existing tools (Tessitura/Analytics) to recommend and make good business decisions.
  • Model the highest level of guest service with all group contacts; manage order invoicing, group reservations and experience, and plan group engagement/retention initiatives.
  • Support the organization’s presence in the local tourism and travel market by maintaining relationships with Cincy Region, Chamber and Regional Tourism Network; maintain presence on travel review websites (Trip Advisor, Yelp, etc.)
  •  Work cross-functionally to leverage activities in other areas of the organization (i.e. audience engagement & Board efforts) to drive ticket sales and diversify audiences; provide input on season concert planning to align with group sales goals. 
  • Manage, market, and grow the CSO’s student ticket membership program Student Access.
  • Work cross-departmentally with the Corporate Sponsorship team to manage sponsor ticket inventory and sponsor group and employee tickets; manage and grow the Corporate Saver ticket discount program.
  • Manage group sales related pages on the CSO website, including tourism page and corporate discount program. 
  • Some local and regional travel may be required on occasion to develop new leads and relationships.
  • Greet groups at concerts; provide back-up phone coverage; front of house or box office shifts on a rotational basis, as needs require.
  • Support organization’s Values, Diversity, Equity and Inclusion initiatives as well as supporting a respectful organizational culture. 
  • Other related duties as assigned.
  • Experience in ticketing, sales and customer service. 
  • Ability to be an ambassador for the CSO and its related partners, and model the highest possible guest service to increase retention and engagement among group sales buyers.
  • Strong verbal/written communication skills and experience communicating data and sales results to various stakeholders.
  • Experience with outreach and relationship building with existing and potential audiences/customers.
  • Experience with Excel, data processing or databases Experience with project management and budgeting.
  • Experience with classical music or performing arts preferred.
  • Ability to work nights and weekends.

Reporting Relationship: Reports to the Director of Ticketing & Audience Services

Salary Description
$38,000 - $43,000; & Commission Potential