The Marketing department of the Sonoran Institute is responsible for building and maintaining brand awareness, strategically communicating the mission and vison of the Sonoran Institute to multiple audience segments through multiple channels and supporting ongoing fundraising efforts and donor engagement through creation of collateral, media, and content. The Marketing department leads unrestricted revenue generation from mass audience engagement including membership, direct-mail and online campaigns, and event sponsorships, especially as it relates to corporate sponsorships.
GENERAL ROLE OF POSITION
The Marketing Coordinator will specialize in digital fundraising and play a pivotal role in advancing our mission by leveraging digital channels to raise funds and engage our supporters. They implement the delivery and publishing of content to develop Sonoran Institute’s online presence. The Marketing Coordinator (MC) is supervised by the Marketing Manager (MM) and works closely with the Development Department on fundraising and development initiatives, serving as a member of the Marketing & Development team. The Marketing Coordinator will actively participate in planning, hosting, attending, and supporting in-person events to strengthen member relationships and enhance our outreach efforts. The Marketing Coordinator must have a collaborative work style, the ability to sustain progress on many assignments simultaneously, a positive outlook and willingness to be flexible are essential performance metrics.
Marketing and Fundraising - 90%
- Expanding Sonoran Institute Facebook, Twitter, Instagram, and YouTube communication channels to increase engagement and giving.
- Collaborate and execute digital marketing fundraising strategy.
- Generate unrestricted donations by promoting memberships, coordinating online events, giveaways, and creating compelling content.
- Lead online fundraising by engaging corporate partners and planning campaigns.
- Reporting: segmenting donors and measuring analytics.
- Direct email campaigns.
- Internet research.
- Website management using available programs/software.
- Creating digital media pieces such as graphics and videos that will be distributed through SI’s social media and online channels.
- Taking photos at outreach and organization events.
- Coordinating blog posts by interviewing staff or compiling answers.
- Target list creation.
Other - 10%
- Database and management.
- Assist with mailings.
- Other duties as assigned.
Decision-Making/Consequence of Error
The Marketing Coordinator must exercise a great deal of independent judgment, particularly in the preparation of well-written and thoughtful marketing materials, professional correspondences, and conversations with program officers, and involving staff to ensure that there are clear roles and responsibilities. Failure to use sound judgment in making decisions could result in damage to the organization’s brand value and potential loss of funding or damaging relationships with funders or partners.
Nature of Supervision Received
The Marketing Coordinator must exercise a high level of organizational skill and the individual initiative necessary to complete specific tasks with some supervision and must maintain a high level of confidentiality.
Representation and Public Contact
The Marketing Coordinator is part of the Marketing & Development staff and may communicate with the public, Sonoran Institute partners and funders, and other staff. This involves answering messages and routing appropriately or answering questions and helping those who need assistance.
Education & Experience
- Two years of digital fundraising, digital marketing, and social media experience.
- Two years of college, with a focus on marketing, business, communications, sustainability, or conservation.
- Experience using Word Press to build/maintain websites.
- Advanced writing, communication, and spelling abilities in a business environment.
- Skilled in online research and analytical skills.
- Experience working with social media platforms; Instagram Facebook, X (formally Twitter), Threads, LinkedIn, and YouTube.
- Intermediate skills in Microsoft Office Suite and Adobe Creative Suite.
- Results driven, accountable, proactive, and able to work autonomously in a changing work environment.
- Strong attention to detail.
- Ability to relate to and work with a wide variety of stakeholders.
- Previous work or volunteer experience at NPO.
- Spanish language skills are preferred.
- Video editing and creation skills.
- Google Analytics skills.
- A commitment to natural resource conservation.
Physical Demands/work environment
Remote work: will consist of the employee’s own remote environment. Office work: The employee typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The incumbent may encounter frequent interruptions throughout the workday. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle, or feel, and to stand, walk, reach, bend or lift more than 40 pounds. Travel from one work site to another may present itself.
Employees may be required to perform other related duties as assigned, to ensure workload coverage. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.
DIVERSITY, EQUITY, AND INCLUSION STATEMENT
As an organization that values equity, Sonoran Institute strives to be a place where all feel safe, welcome, and valued, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. We work to champion initiatives and advocate for our community, and to continue to grow as an organization and individual. It is our team members’ diverse identities and communities that makes us who we are, and we stand against all discrimination, racism, and hatred.
Sonoran Institute is an equal opportunity employer and prohibits employment (be it as a volunteer or paid staff) discrimination based on race, color, sex, marital or familial status, sexual orientation, gender identity, age, religion, veteran status, national origin, ancestry, or disability.
Geographic Location: Fully remote position physically located in Tucson, Arizona, with ability to travel for meetings/events.
Salary: $45,677-$57,096 (based on qualifications and experience)
- Health Insurance.
- Dental Insurance.
- Life Insurance - Employer Paid.
- Long Term Disability - Employer Paid.
- 401K participation with employer match.
- Generous paid time off, starting at 20 days per year.
Sonoran Institute will begin reviewing applications on November 22, 2023. This posting will remain open until position is filled.