Director, Business Development
WFH Flexible Rochester, NY


The Director, Business Development is responsible for revenue growth.  Interacting with senior levels of client and prospective client organizations, this person will wield a great deal of influence and be an expert negotiator.  This role will understand how to interpret potential client business challenges and recommend Butler/Till marketing solutions to drive positive business outcomes targeted toward existing and new markets.  


Key Outcome: Increase revenue according to growth targets  

Key Responsibilities:  

  • Develop and maintain a deep knowledge of the agency’s capabilities, contacts, and past pitches. 
  • Own and maintain a forecast, with the probability to close and updated status so Leadership has a read on pipeline value at any point in time. 
  • Demonstrate excellent negotiation skills to close deals favorable to both the client and Butler/Till. 
  • Work cross functionally with Marketing, Account, Integrated Planning, Media (and other capabilities as needed) to collaboratively produce pitch decks that showcase Butler/Tills capabilities. 
  • Identify and partner with other agencies to work on existing or new business opportunities. 

Key Outcome: Build and manage a pipeline of marketing and media leads 

Key Responsibilities:  

  • Partner with executive leadership to leverage knowledge of Butler/Till media solutions to generate interest and build market awareness. 
  • Identify and pursue qualified leads through various channels including, but not limited to; email, social / LinkedIn Sales Navigator, phone call and warm introductions, while managing pipeline using a CRM. 
  • Participate and lead RFI and RFPs to support Enterprise opportunities. May include being part of the pitch team for the presentation. 
  • Attend conferences, events, and client meetings to represent Butler/Tills marketing and media solutions. 
  • Assist in the creation of marketing content for new business and manage incoming leads. 

Key Outcome: Build and maintain strong connections with prospective clients 

Key Responsibilities:  

  • Continuously demonstrate clear and open communication to build trust between the prospective client and the business. 
  • Swiftly addressing any issues or concerns showcases dedication to the prospective client's satisfaction and reinforces their importance. 
  • Actively seeking and incorporating prospective client feedback demonstrates a commitment to continuous improvement and client satisfaction. 
  • Continuously providing value through relevant information, insights, or additional services strengthens the prospective client relationship over time. 

Other Responsibilities:  

  • Will be required to travel last minute due to pitch opportunities and several times during the year for conferences and strategic connections. 


  • Bachelor’s degree in advertising, communication, business administration or similar 
  • 7+ years’ experience in the advertising, account management or relevant industries 
  • 5+  years’ experience in business development of marketing and media solutions to executive decision-makers in  
  • Proven track record of successfully pitching for new business and growth 
  • Firm understanding of current and emerging marketing and media capabilities. 
  • Strong attention to detail and organization skills 
  • Excellent written and verbal communication skills 
  • Ability to work under pressure and tight deadlines 


  • Masters degree in Marketing, Communications, Business administration or similar 
  • Agency experience is a plus 


  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
  • COLLABORATIVE: working with teams and across the organization with ease. 
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.   
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments. 
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting. 

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.  

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.  


The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e. business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 



Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.