The Role: The Digital Marketing Analyst will help the R2integrated team members optimize digital campaigns and website experiences through analyzing performance metrics, data, and trends. The role requires an understanding of analytics along with some specific channel knowledge (can include web, social, paid search and organic/SEO), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions.
Projects will involve analytics audits, analytics configurations, testing, implementation, creating dashboards that blend multiple data sources, and data analysis. The analysis provided guides the direction and success of future website and digital initiatives.
Principal Duties And Responsibilities:
R2i is an independent, full-service digital marketing agency with offices in Baltimore, Seattle, and Silicon Valley that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade, we have worked with both enterprise and mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Pentair, Leidos, Purdue, Johns Hopkins, Atlantic Health System, and Fiat Chrysler Uconnect.