Key role driving US Academic Marketing strategy for a portfolio of 1600+ books ranging from monographs to HE textbooks, crossover trade/publicity titles to school and public library reference. The Marketing & Publicity Director will drive brand recognition and sales for the academic program in the US and contribute to global strategy, tactics, and processes.

Budget responsibility for $21M revenue and a marketing budget of $350K+. The portfolio includes flagship brands Fairchild Books, Bloomsbury Libraries Unlimited, The Arden Shakespeare, Object Lessons, and 33 1/3. 

Additionally, manage one high-profile list – Music & Sound Studies – performing all US marketing and taking a global subject lead.

Responsibilities

• Devise and oversee the implementation of the US marketing strategy and budget, including but not limited to:  Adoption and textbook marketing; Conference strategy and schedule; Website, email, and social media; Consumer, trade, and co-op advertising; point-person for Ingram and B&T; Optimizing discoverability, metadata, and SEO, including PPC ads; Content marketing including podcasts and blogs; Publicity strategy, schedule, and title selection
• Lead the US Academic marketing team (currently 8 marketers, 1 publicity manager + 1 intern), set and monitor objectives, and encourage individual personal development
• US and subject lead marketer for Music & Sound Studies, including the prestigious 33 1/3 series
• Marketing strategy for reference, maximizing sales and communications to faculty and libraries, working with the global library marketing team, and integrating acquired portfolios from ABC-CLIO
• Keep abreast of the US Higher Education market, competitors, and changes, guide team, and adapt marketing accordingly
• Monitor and analyze ROI on marketing to evaluate and shape ongoing campaigns, sharing market insights and campaign results with stakeholders
• Lead Author Care program globally, working with Editorial to provide guidance to the global team and materials for author support, and develop the author area on Bloomsbury.com 
• Collaborate with colleagues globally, particularly: Line manager and the UK office to optimize global collaboration and website; Senior Manager for Marketing Ops to streamline systems, processes, and responsibilities; Bloomsbury Digital Resources Marketing Director to ensure holistic promotional plans for books and digital resources; US Sales, Adoptions, and Sales Operations teams in running US academic business; Editorial, including input into book proposals and author care 

Strategy and   Planning

• Ability to create effective   strategic marketing plans and turn company/departmental strategy into practical application
• Managing a large budget and maximizing ROI through analytics

Management &   People Skills

• Excellent project and time management of self and a small/medium   team, to meet deadlines and maximize quality and volume of outputs with the resources available
• Leading a team, assigning roles, and delegating effectively
• Optimizing team structure, processes, systems, and schedules 
• Ability to work effectively across geographic and organizational boundaries
• Ability to confidently lead meetings, communicate ideas, respond to questions, and communicate clearly, diplomatically and professionally both in writing and speaking

Market Knowledge   & Marketing Expertise

• Extensive marketing experience—ideally in an academic publishing environment
• Thorough understanding of scholarly, library, high school, and textbook market in the US
• Publicity experience, including managing expectations internally and externally with authors
• Understanding of digital marketing tools and principles including search, web, email, and social media

 Systems Knowledge

• Customer relationship   management (CRM) 
• Email software provider (ESP)   software
• Content management system (CMS)   
• Proficiency with the Microsoft   Office Suite including intermediate Excel

Location: 

 Strong preference for candidates to reside in the New York tri-state area, and be able to commute to Bloomsbury USA’s New York City office on a hybrid schedule. Would consider alternatives for the right candidate. 

Equal Opportunity Employment:

Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.