POSITION:   Social Media Assistant

CLASSIFICATION:  Seasonal

STATUS:   Non-Exempt

REPORTS TO:   Marketing & Communications Coordinator

SUPERVISES:  N/A

LOCATION:   On-site in Williamstown, MA

COMPENSATION: $18.00/hr

HIRING TIMELINE: Applications to be accepted until position is filled with a priority application 

deadline of March 20. Application review and interviews to be conducted starting March 25, with an anticipated start date of June 5 and end date of August 17. 

Job Summary

The Williamstown Theatre Festival is actively searching for an innovative and creative individual to join our Marketing & Communications team as a seasonal Social Media Assistant. We're looking for someone not only passionate about marketing but deeply invested in storytelling, fostering engagement, and building a vibrant community. In this role, you'll play a crucial part in shaping the narrative of one of the nation's premier theater festivals.

We're on the lookout for the ideal candidate who brings not only strong writing and communication skills but also genuine enthusiasm for both theater and social media.

Your role will be pivotal in maintaining our digital presence, emphasizing the creation of compelling content across various social media platforms. Beyond that, you'll actively engage with our online community, infuse multimedia elements into our content, and provide live event coverage during the Festival season. Join us in sparking excitement and interaction within our vibrant online theater community!

Primary Responsibilities and Expectations

The Social Media AssistantMarketing & Communications Associate reports directly to the year-round Marketing & Communications Coordinator. In this key position, you will be at the forefront of our digital presence, crafting compelling narratives that resonate with our audience. Your responsibilities will include:

Content Creation:

• Develop and curate captivating content for various social media platforms including Instagram, Facebook, TikTok, X, Threads, and YouTube.
• Stay up to date with trends and new social media platforms to bolster the relevance and reach of our content
• Craft engaging copy that reflects the unique spirit of the Williamstown Theatre Festival.

Community Engagement:

• Actively interact with our online community, responding to comments, messages, and mentions to foster meaningful connections. This also includes resharing relevant content posted by artists and friends of the Festival on our own channels.
• Implement strategies to grow our social media audience and enhance overall community engagement.

Multimedia Skills:

• Leverage your creative talents by incorporating photography, graphic design, and video editing into our social media content.
• Collaborate with our design and production teams to ensure visually stunning and cohesive storytelling.

Event Coverage:

• Be the eyes and ears of our audience during the Festival season, covering live events, behind-the-scenes moments, and interviews with artists.
• Capture and share the energy and excitement of the Festival through real-time updates.

Additional Responsibilities:

• Embrace the Festival’s commitment to EDIA and Anti-Racism by actively participating in and encouraging behaviors among staff members that exemplify respect; interrupting microaggressions and other behaviors that hinder our EDIA and Anti-Racism efforts; engaging in the diversification of the workforce; demonstrating a degree of cultural competency that encourages healthy relationships with all company members
• Adhering to all Festival safety protocols
• Other duties as assigned
• An essential function of this job is in-person work in Williamstown, MA.

Preferred Qualifications

• A comprehensive understanding of social media (including, but not limited to Instagram, Facebook, X, YouTube, Threads and TikTok) trends and backend applications (e.g., Meta Business Suite)
• Excellent writing and communication skills, with an ability to tailor content for diverse audiences.
• A genuine passion for theater and a deep understanding of its nuances.
• Experience or familiarity with photography, graphic design, and video editing tools.
• Proven ability to adapt to a dynamic and fast-paced work environment.
• Proficiency across all of Google Suite 
• Proficiency in basic design software such as Adobe Suite and Canva
• Attention to detail and ability to multitask
• Ability to work in a fast-paced, team-oriented environment
• Desire to learn more about how non-profit Marketing and Communications departments function, produce, and share content.
• Strong interpersonal skills 
• Experience with graphic design or video editing (a plus)