Lancaster Farming, Inc.- Digital Reporter
Ephrata, PA Editorial
Job Type

Lancaster Farming is looking for a Digital Reporter to join our team! As a Digital Reporter, you will play a crucial role in covering and producing compelling digital content related to agriculture, farming practices, rural life, and more. This position offers an exciting opportunity for a skilled journalist to contribute to our online platform's growth and engage with our diverse audience.

Why work with us?

We know that employees are a business’s greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 225 years.

As a team member at Lancaster Farming, you’ll enjoy:

  • 4 weeks PTO to start (pro-rated for first year)
  • Paid Holidays
  • Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
  • 401(k) with Company Match
  • Wellness program
  • Employee Assistance Program
  • Parental leave program

Lancaster Farming is the “Farmer’s Choice” since 1955, covering many agriculture industries, including dairy, beef, swine, sheep, goat, horse and specialty animal buyers and sellers. It is also the largest farm implement marketplace in the Northeast. Every Saturday, the newspaper delivers news, market and commodity reports, and agribusiness information to more than 60,000 paid subscribers in Pennsylvania and fifteen other states.

Free public parking available in Ephrata.

Digital Reporter Essential Job Functions (Full Description):

Content Creation:

  • Generate timely and engaging digital content, including news articles, features, and multimedia elements, to cover a broad range of agricultural topics.
  • Conduct thorough research, interviews, and fact-checking to ensure accurate and high-quality reporting.
  • Write quickly and accurately for our fast-paced content creation team.


  • Cultivate relationships with local farmers, agricultural experts, and community leaders to stay informed about regional and national developments and emerging trends.
  • Attend relevant events, conferences, and community gatherings to build connections and gather firsthand information.

Digital Storytelling:

  • Utilize various storytelling formats, such as photo essays, videos, and interactive elements, to enhance the impact and accessibility of stories.
  • Collaborate with the digital team to integrate visual and audio elements into digital content.

Digital Platform Management:

  • Contribute to the overall editorial strategy for
  • Work closely with the editorial team to ensure the website is up-to-date, well-organized, and aligned with audience interests.

Adaptability and Innovation:

  • Stay informed about digital journalism trends, emerging technologies, and industry best practices to bring innovative ideas to the team.
  • Adapt storytelling techniques to suit the evolving preferences of digital audiences.

What are we looking for?

  • Bachelor's degree in Journalism, Communications, or a related field.
  • Proven experience in digital journalism, including writing and multimedia content creation.
  • Strong writing, editing, and storytelling skills, with an understanding of AP style.
  • Familiarity with SEO best practices and digital analytics.
  • Social media proficiency and experience using it as a journalistic tool.
  • Knowledge of agricultural topics and rural issues is advantageous.

For a full list of all positions available please visit our career page:

Salary Description