Senior Manager, Own-Retail
Atlanta, GA

U.S. Soccer Overview 

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create and work on a team. 

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners. 

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.

Position Description 

U.S. Soccer is seeking a Sr. Manager, Own-Retail to join our industry-leading team to help drive the growth of soccer in the United States and be a leader within U.S. Soccer’s growing commercial team. The primary responsibility for this role will be to oversee the agency partnership (currently Legends) responsible for managing U.S. Soccer’s digital and event retail. Additionally, the retail experience is a critical touch point in terms of fan engagement and brand positioning and as such all key initiatives and decisions will be developed and coordinated in conjunction with applicable internal stakeholders and resources. 

 U.S Soccer is currently building a National Training Center in Fayette County, GA. This role will be reporting to the office in Fayetteville. GA.   

Primary Responsibilities 

Responsibilities include, but are not limited to:


  • Execute and refine the long-term strategy for U.S. Soccer’s overall Own-Retail businesses including revenue goals, customer acquisition practices, product roadmap, and brand extensions.
  • Research and implement best practices for omni-channel experience and tactics.
  • Oversee the creation and execution of annual promotional plans including seasonal event and marketing calendars.
  • Coordinate with Legends to create and implement match day plans for maximizing merchandise sales on site including pre-event communication with fans, on-site branding and signage, customer service, creative transactional processes, and other techniques for enhancing the customer experience and driving revenue.

Management and Execution:

  • Monitor product assortment planning, including tracking market trends and identifying gaps.
  • Proactively manage communication flow between Legends, licensees, and internal stakeholders.
  • Maintain weekly call cadence with Legends on U.S. Soccer Store (online and on-site) operations, promotions, and tracking against long-term objectives.
  • Implement digital promotional strategy for the online store including email and social communications, online advertising, SEM, and other tactics. 
  • Facilitate communication between Legends and stadiums hosting U.S. Soccer National Team events.
  • Oversee on-site retail operations at National Team events.


  • Forecast and meet annual monetary objectives and key fan engagement metrics.
  • Create qualitative goals for U.S. Soccer Own-Retail (online and events) and track performance.
  • Develop and maintain a reporting mechanism for U.S. Soccer’s overall retail business.

Minimum Qualifications 

  • Bachelor’s Degree in a relevant field of expertise.
  • 5+ years of experience in online and on-site retail operations or related fields. A background in, and passion for, soccer, sports and/or entertainment is a plus.
  • Strong analytic skills and experience interpreting quantitative and qualitative data and research
  • Strong written and verbal communication skills.
  • Able and willing to travel up to 50% of the time for partner meetings, key matches, etc.
  • Able and willing to work non-traditional hours including evenings, weekends & holidays.
  • Able and willing to lift and move items weighing up to 50 pounds.

Desired Qualifications 

  • Strong understanding of the digital commerce landscape
  • Creative strategist with an ability to track and leverage marketplace trends
  • Ability to manage multiple concurrent events through multi-tasking and prioritizing efficiently
  • Ability to work both independently and as a part of a multidisciplinary team
  • Desire to be part of a team and ability to build consensus
  • ”Student of the Game” mentality and desire for continual growth
  • Accountable for actions/decisions and does not make excuses
  • Excellent computer skills, including Outlook, Word, PowerPoint and advanced Excel capabilities
  • Exceptional attention to detail
  • Multi-lingual a plus

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. 

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.