Area Sales Manager

$65,000 - $95,000  pay based on industry and managerial experience 



Interested in joining a winning team? Start your career in beer with High Country Beverage!

We want you to be a part of our winning team. Our employees take pride in being the #1 beverage distributor in the country, with top-selling brands like Coors Light, New Belgium, Alani, Samuel Adams, Modelo, Guinness, and Corona. HCB is always looking for great employees to share in our passion for excellence! Our team-oriented culture and can-do attitude provide the perfect platform for individual growth opportunities in delivery, sales, marketing, warehouse, and administration.


Our Culture / Our Mission:

HCB's goal is to be the best distributor in the country. We provide our customers with superior service compared to our competition. We maintain the quality of our products at the highest standards possible. HCB provides a safe and ideal work environment for our employees that generates pride in their work and sets goals for personal improvement. We have a fun and engaging culture.


Why HCB?

HCB employees rave about the team members and management they work with. The organized systems we have in place keep things running smoothly, which keeps our employees happy. Not to mention, a career in beer has a lot of perks, including but not limited to:

  • Paid vacation (accruing 2 weeks of paid vacation during your first year)
  • Paid sick leave
  • Paid holidays
  • Career advancement opportunities
  • Taxi Reimbursement program to prevent drinking and driving and promote safe fun
  • Company-sponsored parties including FACs, holiday parties, and family-friendly events
  • High-quality, low employee contribution benefits including Medical, Dental, and Vision Insurance, ST/LT Disability, and Life Insurance
  • 401K with up to a 5% match,100% vesting
  • Paid Maternity and Paternity leave
  • On-site hospitality room with weekly happy hours to enjoy the beverages we carry and take part in new product-tasting events

Position Purpose

Directly responsible for achieving distribution and sales objectives in assigned company accounts. Directs the sales activities, training, and productivity of assigned sales representatives. Oversees the sales performance of all company products in assigned retail licensed accounts, while maintaining quality standards and reaching sales goals.  Motivate, train, and develop their sales representatives to our standards. Develop and maintain sound retail relations by establishing a sales call program to ensure maximum sales and achievement of set goals and objectives in key accounts as well as establishing a periodic sales call program for all assigned accounts.

Ensure that all company products are represented at retail in line with Supplier Standards. Initiate and execute marketing concepts for all company brands and stress point-of-sale placements, proper shelf position, maximum display execution and price and ad feature activity with assigned sales reps.


While we sincerely appreciate all applications, only those candidates selected for interview will be contacted.



Please note selected candidates will be subject to an MVR & criminal background check and a pre-employment physical/drug screen.