Can sit in our Syracuse, NY office or remote. 

Reports to

Creative Director

Key Partnerships

Customer Success, Sales, Marketing, Product, People Ops teams

Please read before continuing!

We're transforming the automotive industry and we're in hyper-growth! In 2023, we received a $104MM growth equity investment. Are you hungry, driven, relentless, and entrepreneurial? Do you want to be at the forefront of SaaS, generative AI, conversational AI, and more? Ready to be in a hyper-growth environment where progress is lightning-fast, change is constant, results are immediate, and grit, inventiveness, energy, relentlessness, collaboration, and passion are mandatory? Someone who WANTS to be in the trenches, doing and creating directly much more than just “directing”? If this job is for you, you're as comfortable (and passionate) about developing the best product video, webpage, email campaign, or paid social ad in existence as you are establishing and scaling the company's visual identity and creative execution, you're relentless about A/B testing and data-driven decision-making, you create for results - not awards, and have built creative output models and processes from the ground up - and then scaled them. We're strategic, but have little time for "strategery." If titles and layers and matrices are your thing, you may want to look elsewhere. If you want to spend your days directing and conceptualizing while others do the work, this is NOT a fit. You'll be creating, making, delivering, juggling, and flowing to the work relentlessly. You’ll be executing, creating, shaping strategy, building out an organization, analyzing and reporting, and evolving the brand’s marketing and demand generation strategy while you're flowing to the work in a very lean organization. And you'll have loads of fun while doing it. If that STILL sounds like you, read on!

Mission & Vision

We transform the entire vehicle buying and ownership experience by harnessing the full potential of AI-powered digital engagement technology. Impel’s fully integrated platform leverages the industry’s most powerful Large Language Models (LLMs) and generative AI to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.

Job Summary

The Art Director is a fully hands-on key player on our team, and instrumental in helping shape the Impel brand. This role involves creating and ensuring all creative assets align with brand guidelines. Innovative thinking will be crucial to create a meaningful connection between the brand and our target customer base. This is not your typical AD role - this is a fully hands-on role that executes and creates assets informed by strategic thinking. A candidate for this role exudes curiosity and passion for testing new ideas, loves to actually create and “do” in the trenches, actively seeks feedback to refine and expand concepts, and is eager to embrace new challenges. This person loves doing, thrives in collaborative settings and has an interest in propelling our brand forward through impactful execution of creative work that contributes to the growth of the company. 

Our Values

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit – We approach every activity and opportunity with tenacity and tireless execution.

Results – We achieve success for our partners and take personal accountability for everything we do.

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do.

Responsibilities

• Conceptualize and execute visually stunning digital designs for various online platforms, ensuring brand consistency and a compelling user experience
• Collaborate with cross-functional teams to translate business goals into engaging and effective digital visuals
• Develop creative concepts and designs for digital, video, and offline collateral that align with the brand identity
• Collaborate with vendors to ensure high-quality deliverables
• Contribute to the design and execution of booth displays, banners, and promotional materials for tradeshows and events
• Work closely within the marketing team to create cohesive and impactful visual experiences that resonate with our target audience
• Uphold and enforce brand guidelines across all design projects, ensuring a consistent and recognizable brand presence
• Provide guidance to internal and external stakeholders on brand implementation in various design asset
• Work collaboratively with the creative team, marketing, and other departments to brainstorm ideas, share insights, and contribute to a positive and innovative work environment
• Mentor junior designers and provide constructive feedback to elevate the overall design capabilities of the team

• The ideal candidate will be a visionary with exceptional digital design skills, a keen eye for impactful motion design, and a proven track record in creating impactful campaigns
• 5-7 years of experience in digital design, motion design, social media and tradeshow visuals
• Successful experience in omnichannel, digital-first organizations
• Strong portfolio showcasing a range of high impact design projects, storytelling chops, and video executions
• Excellent communication skills with the ability to present and articulate design concepts to various stakeholders
• Proven project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
• Knowledge of current design trends, technologies, and best practices
• Demonstrated background working with Demand Gen and Content Marketing teams. 
• Ability and willingness as a hands-on Designer on all levels of projects.
• A B2B portfolio is required. SaaS experience strongly preferred

Skills/Education

Adobe Creative Suite, Storyboarding, Global Campaigns, Storytelling

Bachelor's degree in Graphic Design, Fine Arts, or a related field