Content Marketing Specialist
Description

Department: Marketing  

Reports to: Vice Principal for Enrollment  

Classification: 12-month marketing staff

Hours: Full-time, including some work outside normal business hours


 Essential Duties and Responsibilities include the following:  

  • Create original written and visual content to tell compelling  missional stories that resonate with target audiences and key stakeholders, furthering our growth goals for enrollment, fundraising, and the Institute.
  • Act as a brand ambassador, representing Wheaton Academy’s mission and values all communications.
  • Interact with faculty, staff, and students on a regular basis to identify priorities and stories.
  • Develop digital campaigns and printed resources to engage, inform, and motivate prospective families, donors, and school community.
  • Manage and maintain content calendars, ensuring timely content delivery across all channels and platforms.
  • Oversee and execute day-to-day social media responsibilities including crafting and posting compelling content, maintaining a social media calendar, and monitoring and responding to comments and interactions to increase engagement.
  • Monitor and be a gatekeeper for public-facing Wheaton Academy social media activity and online commentary.
  • Coordinate with a team to capture photos and produce video content that supports school needs.
  • Monitor and analyze digital content performance metrics, such as engagement rates and click-through rates, to optimize content and drive results.
  • Coordinate relationship with vendors for special projects.
  • Stay up-to-date with emerging digital trends and technologies, and incorporate them into content strategies as appropriate.
  • Complete additional projects as assigned by the Marketing Manager.
Requirements

The Wheaton Academy staff person accepts without verbal or mental reservations the Educational Philosophy and Mission of Wheaton Academy as outlined in the Statement of Faith and is committed to upholding them. The this person shall follow a Christian lifestyle and shall maintain a Christian church affiliation whose fundamental beliefs are in alignment with the Statement of Faith of this school. This person affirms that, as part of the qualifications for this position, he/she is a "born again" Christian who knows the Lord Jesus Christ as Savior.


Required Skills:

  • Skilled writer for marketing copy, storytelling, and other  educational content
  • Knowledge of digital marketing tactics, including email marketing, SEO,  and analytics
  • Social media savvy, can engage audiences on Instagram, Facebook, YouTube, Twitter, and Linkedin
  • Photography experience preferred, especially using a DSLR camera
  • Familiarity with WordPress preferred
  • Familiarity with Adobe InDesign, Illustrator, and Photoshop preferred

Other qualifications include the following: 

  • Self-starter, takes initiative, proactive rather than reactive
  • Creative, innovative thinker
  • Organized, with a strong attention to detail
  • Excellent verbal and written communication skills
  • Efficient and effective multi-tasker, able to juggle projects in order of priority
  • Prepared to develop procedures to ensure repeatable systems

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.