Director, Marketing
WFH Flexible Rochester, NY
Job Type
Full-time
Description

Company Overview:

Since 2006, Brand Networks, an Augeo company, has been a leader in social media technology and services. BN’s mission has been to provide cutting-edge employee advocacy and social advertising solutions that allow brands to maximize their digital footprint and drive ROAS. We partner with all social platforms including Meta, TikTok, Twitter, Snapchat, and Pinterest, and create technologies that sit on top of their buying platforms and allow for unique targeting and optimizations that drive performance and deliver meaningful results. More than 1,500 businesses have trusted Brand Networks to solve their newest and toughest challenges. Brand Networks has offices in Boston, Bentonville, Hyderabad, Rochester, and Sydney in addition to Augeo’s offices across the country. Augeo acquired Brand Networks on February 14th, 2023


We work hard, we play hard and, most importantly, we care to our core about our teams and each other. We over-communicate around everything—especially while navigating our hybrid world.


Description:

The Director, Marketing will report to our Chief Revenue Officer and lead all marketing initiatives within BN. This role will be responsible for developing and executing strategies related to BN brand management, stakeholder engagement, content creation, corporate reputation management, and corporate events to achieve marketing goals. This position will align itself with the Augeo Marketing & Digital Services team in the implementation of marketing initiatives and will serve as an imperative partner to the MDS team. 


The Director, Marketing plays a crucial role in aligning marketing strategy with BN’s brand identity and values, with a focus on driving brand awareness, engaging stakeholders, and fostering positive relationships with key audiences to bolster the company's image in the industry. The ideal candidate will be a strategic thinker, an exceptional leader, and a creative mind with a deep understanding of the marketing landscape.


Establishing strong relationships with internal BN team members, Augeo shared MDS resources and external partners (PR, production, agency, industry) to ensure clear communication, coordination, and execution of campaigns and other marketing efforts will be paramount. Collaborating with other senior leaders across the company will be key to ensuring all marketing initiatives and deliverables are in line with strategic needs, approved, and executed in accordance with established timelines. 


With a passion for innovation, creativity, and data-driven strategies, the Director of Marketing will help BN achieve their marketing goals and drive business growth. Our team is composed of dedicated professionals who are committed to pushing the boundaries of experience marketing to deliver outstanding results.


You’ll spend your days on the following:


Marketing Strategy: Implementing and managing comprehensive marketing strategies that align with the company's corporate vision, values, and business objectives.


Brand Management: Ensuring consistent branding, messaging, and positioning across all corporate communications and materials to maintain a strong and cohesive brand identity.


Content Marketing: Overseeing the creation of compelling and impactful corporate content, including press releases, executive communications, thought leadership pieces, corporate social responsibility initiatives, and strategic website, social, and deck development.


Stakeholder Engagement: Building and nurturing relationships with key stakeholders and cross-functional teams, including employees, customers, partners, industry associations, and communities.


Internal Communications: Overseeing internal communication strategies to align employees with the company's corporate vision, values, and initiatives. 


Corporate Events and Sponsorships: Reinforcing the company’s presence and reputation through speaking engagements across corporate events, conferences, sponsorships, and community engagement activities.


Market Research and Analysis: Conducting market research, competitive analysis, and audience insights to inform corporate marketing strategies and drive business growth. 


Design Collaboration: Working closely with internal design and creative teams to provide strategic guidance, communicate brand positioning, and ensure visual identity aligns with overall brand strategy. 


Trend and Data-driven Decision Making: Using industry expertise and data and analytics to measure the effectiveness of marketing campaigns and strategies, making data-driven decisions for continuous improvement.


Team Leadership & Talent Development: Foster a culture of innovation and collaboration, lead and mentor a team of marketing professionals, providing feedback, coaching, and training to enhance their skills and performance.

Requirements
  • Proven experience in marketing, preferably within a digital engagement marketing agency or similar environment
  • Bachelor’s degree in marketing, PR, or a similar field
  • Excellent communication and presentation skills with a strong background in brand or corporate marketing project management processes
  • Experience with leading a (remote) team, managing multiple projects simultaneously, and scaling digital campaigns.
  • Hands-on experience with marketing tools, including but not limited to Microsoft Office, Teams, Hootsuite, Salesforce Marketing Cloud, and other systems as needed.
  • Fluency in marketing channel metrics and quantitative and qualitative consumer research
  • Excellent written and verbal communication, resourcefulness, and problem-solving skills
  • Exceptional attention to detail, ability to multitask and work under pressure in a fast-paced environment


Why Join Brand Networks?

We believe in supporting our team for long-term growth and success and offer a diverse culture with generous benefits including:

  • Ability to work remotely long-term
  • Health, Dental, & Vision Benefits
  • Competitive Salary
  • 401k with company match
  • Generous Paid Vacation, Holidays, and Sick days
  • Wellness Perks
  • Experience with the largest and most reputable brands in the world


Pay Rate:

$120,000 - $170,000 base salary

Base salary is determined by several factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position and salary range, we’d ask that you apply.