Practical Farmers of Iowa is Hiring a Digital Content Coordinator

About PFI:

Practical Farmers of Iowa is a non-profit organization that has worked to equip farmers to build resilient farms and communities since 1985. We create learning opportunities via farmer-led events, on-farm research and educational content through our robust network of farmers. We also provide funding and technical assistance to help farmers adopt regenerative farming practices and grow farm businesses. Our vision is an Iowa with healthy soil, healthy food, clean air, clean water, resilient farms and vibrant communities.

This work has always been rooted in our value of welcoming everyone and creating a culture of mutual respect. We believe that a diversity of people, ideas and perspectives strengthens our ability to find creative solutions, enriches our understanding and broadens our impact. At Practical Farmers, we celebrate this diversity and are committed to ensuring that our policies and practices create an equitable and inclusive workplace. We take equal opportunity seriously and seek to empower and support all applicants and teammates. 

Practical Farmers offers a flexible, supportive and fast-paced work environment. Professional development is a core part of our culture and team members are encouraged to take independent initiative to help fulfill our mission. 

About the Position:

As PFI’s digital content coordinator, you’ll handle all aspects of PFI’s social media channels and email marketing, make minor updates to the PFI website and monitor PFI’s email discussion groups. This includes using creative copywriting to make engaging content, developing content calendars, scheduling posts, engaging with followers on social media, laying out email newsletters and more.   

Your work will directly help PFI expand our network and connect more farmers and landowners to PFI programming. You’ll join a hardworking, curious and ambitious marketing and communications team whose goal is to bring the stories of PFI and its members to life and share them with a wide audience. 

Duties:

Email Marketing (40%) 

• Plan, develop, create and publish PFI’s weekly, monthly and quarterly email newsletters 
• Create and publish email blasts 
• Report on email newsletter metrics 
• Implement email newsletter processes
• Carry out strategy to increase engagement 

Social media (35%)

• Plan, develop and publish content on PFI’s social media channels (X, Facebook, LinkedIn, Instagram)  
• Maintain social media calendar and regular posting schedule 
• Monitor and respond to inquiries on social media. Engage with followers 
• Report on social media metrics  
• Carry out strategy to increase engagement  

Website (20% of duties) 

• Make minor website updates 
• Carry out strategy to increase website traffic and improve user experience 

Email Discussion Groups (5% of duties) 

• Monitor and respond to member posts  

Required Qualifications and Characteristics:

• Strong writing and editing skills 
• Solid understanding of social media best practices 
• Strong interest in social media, including social media trends 
• Strong interpersonal communication skills 
• Willing to try new things and learn new skills  
• Flexible, adaptable and a self-starter 
• Ability to work in a fast-paced environment and meet deadlines 
• Ability to work independently and within a team 
• Strong attention to detail and highly organized

Desired Qualifications and Characteristics:

• Basic understanding of agricultural production in Iowa  
• Experience with email marketing platforms 
• Experience writing and publishing social media content in a professional setting 
• Experience with website content management systems, WordPress preferred 
• Bachelor’s degree or equivalent experience in marketing, communications or related field  

Compensation:

This is a full-time, exempt position with the option for hybrid or remote work. There is a minimum requirement of 2 days per month at the Ames, Iowa office, although preference will be given to candidates who can be there once a week. The salary range for this position is $46,500 to $50,000 with annual opportunity for advancement and salary increase.  

Benefits:

PFI values its employees and has a flexible and supportive work environment. We offer employees a competitive benefits package that includes employee health insurance with 100% employer-paid premium, generous paid time off, flexible hours, six weeks of fully paid parental leave and 4% automatic 401k contribution after one year of employment. 

We also encourage employee professional development and offer a range of specialty benefits employees can use to support their wellness, sustainability and financial goals. Examples of our specialty benefits include contributions towards spouse or dependent health insurance, stipends for remote workers and reimbursements for fitness costs, CSA subscriptions, student loans or eco-friendly purchases. Practical Farmers is a family-friendly employer.   

How to Apply:

Please apply by clicking the apply button. A cover letter is required to be considered. References are required but can be submitted further in the hiring process or at the time of application. Applications will be reviewed on a rolling basis.