Ad Tech Operations Specialist
WFH Flexible Syracuse, NY

Ad Tech Operations Specialist

This position can sit in our Syracuse, NY office or remote.

Reports to

Revenue Operations Manager

Key Partnerships

Finance/Accounting/Implementation/Product/Customer Success/Sales

Mission & Vision

Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and generative conversational AI technology to deliver hyper-personalized experiences at every touchpoint. Impel’s fully integrated platform works seamlessly with all major website, CRM, and DMS platforms. To date, the company has delivered 19 billion shopper interactions, influencing more than $5 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit

Job Summary

As an Ad Tech Operations Specialist you will be responsible for supporting all functions related to Ad Tech at Impel which includes client onboarding, ramp-up, troubleshooting, business reviews & performance analysis. Must be detail-oriented, able to multitask and work independently in a fast-paced environment. You will also be working cross-functionally across multiple teams to play an instrumental role in all Ad Tech related tasks. You will collaborate effectively with vendors to ensure an efficient flow of communication. You will actively participate in efforts to streamline processes & improve products whenever possible.

Our Values

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit – We approach every activity and opportunity with tenacity and tireless execution.

Results – We achieve success for our partners and take personal accountability for everything we do. 

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do.

Essential Functions of the Job

  • Support cross-functional teams with resources related to client ad campaign setup/support 
  • Ensure all operations are carried out in a cost-effective way (in conjunction with Revenue Operations)
  • Improve operational management processes and best practices by identifying potential problems and working to find solutions in order to increase efficiency and revenue
  • Support relationships with third-party vendors and contractors
  • Maintain accurate and organized documentation of Ad Tech processes & best practices
  • Maintain constant communication with management & vendors
  • QA digital advertising campaigns
  • Support technical implementation of campaigns & update documentation to reflect any changes in the implementation process
  • Monitor campaign performance on a daily, weekly & monthly basis
  • Audit campaigns on a regular basis to ensure proactive troubleshooting of campaign issues


  • Maintains confidentiality of work-related issues, records, and company information.
  • Demonstrates a commitment to Diversity, Equity and inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating change.



  • Bachelor’s degree in accounting, finance, or closely related field preferred
  • 2+ years professional experience in Digital Advertising Operations
  • Highly proficient with MS Excel or Google Sheets, Salesforce Sales Cloud
  • Strong attention to detail and adherence to process
Salary Description
Competitive in geographical markets, globally.