Horticulture Sales Representative

Position Summary:

The Sales Representative is responsible for all horticulture sales and customer service including making cold calls and following up on customer leads. This position efficiently tracks orders, handles customer inquiries, closes sales, and processes orders. The role is essential to support organizational goals and model best practices, guided by our values of Excellence, Accountability, Transparency and Stewardship (EATS).  

Job Duties and Responsibilities:

  • Calls on prospective customers and takes sales call information. 
  • Creates orders for all product lines including citrus liners (CL),Shifting stock (LP and SP) budwood, seed, cuttings/rooted cuttings, ensuring they are accurately entered into the computer system. 
  • Assists with processing large pot (LP) orders as necessary.
  • Makes cold calls to initiate new business.
  • Travels to other nurseries/sites to meet with prospective or existing clients, as necessary. 
  • Updates communication spreadsheets, such as Nursery Planning, in a timely manner.
  • Monitors status of propagation relative to delivery date.
  • Provides feedback to the production department to ensure orders are properly filled in a timely manner and to ensure quality standards are being met.
  • Troubleshoots with production department when orders are not completed on time.
  • Collaborates with CL department to ensure CL status reports are accurate and timely.
  • Initiates and completes shipping orders on Hot Sheet forms.
  • Sends orders with necessary shipping information in GreenPoint to Dispatch. 
  • Organizes shipping carrier as necessary.
  • Visits nursery and evaluates Availability Reports to ensure accuracy of GreenPoint Status Reports.
  • Assigns Inventory to the Online Availability, as necessary.
  • Reviews contracted orders for accuracy.
  • Ensures the weekly sales report is produced accurately and on-time. 
  • Assists with keeping the company website up to date with information and pricing. 
  • Assists with sales projections on a quarterly basis.
  • Performs other duties as assigned.


Essential Skills, Knowledge, and Abilities:

To perform this job successfully, an individual must be able to perform each duty satisfactorily, including all important aspects of the job- whether performed daily, weekly, monthly, or annually; and any duty that occurs at irregular intervals. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • Knowledge of and the ability to communicate clearly about horticulture to customers.
  • Excellent customer service skills. 
  • Must be organized and have ability to follow directions.
  • Ability to work independently with minimal supervision. 
  • Ability to understand and effectively follow directions.
  • Ability to work in a team and communicate effectively with fellow employees and management.
  • Ability to maintain strict confidentiality of company information.
  • Self-directed individual who can identify and implement solutions with team input.
  • Ability to maintain professionalism dealing with customers, employees, and growers.
  • Strong organizational skills and ability to prioritize tasks.
  • Ability to effectively support, communicate, and promote company/departmental values, vision, and goals. 


  • Bachelor’s degree in horticulture or related agriculture discipline or equivalent experience 
  • Experience with B2B and B2C
  • 1+ years of sales/marketing experience
  • Valid driver’s license and driving record acceptable to the Company’s insurance carrier
  • Proficient level computer skills with Microsoft 365 (Outlook, Excel, Word)
  • Familiar with Famous, KipTraq, and GreenPoint Software, preferred
  • Bilingual verbal and written English/Spanish, preferred

Essential Physical Requirements and Work Environment:

Please refer to attached addendum for specifications describing physical demands that are representative of what must be met to successfully perform the essential functions of this job, as well as the work environment characteristics the job holder will encounter. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.