Brand Partnerships Manager
Auburn Hills, MI Marketing
Job Type
Full-time
Description

Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.


Summary:

The Brand Partnerships Manager will lead the development of Whisker’s partnerships including: influencers, celebrity and brand partnerships to drive awareness, credibility and influence. This is a strategic and hands-on role, reporting to the Director of Brand Marketing. The ideal candidate will have a strong marketing background with a proven track record of fostering relationships with high-profile influencers and celebrities and delivering business results from impactful partnerships.


What You'll Do:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

  • Develops and executes celebrity, influencer, and brand partnership strategies to elevate brand awareness, build credibility, and achieve marketing goals
  • Identifies and recruits influencers, celebrities, industry figures, pet enthusiasts and brand ambassadors, whose values and target audiences align with Whisker’s brand
  • Cultivates and maintains strong relationships and negotiates terms and agreements
  • Coordinates and supports campaign activations with each partner, including content briefing, creation, activation, press and media strategy in coordination with Growth and Creative teams
  • Tracks and analyzes the impact of celebrities, influencers and partnerships on brand metrics and adjust strategies accordingly
  • Effectively manages talent budget across influencers, ambassadors, and other partnerships
  • Collaborates with Whisker’s finance team on invoicing and payment needed to compensate talent
  • Works closely with the legal team to contract celebrities, influencers and ambassadors

What You'll Bring:

  • Bachelor's degree in Marketing, Communications or related field 
  • 5+ years of experience in influencer marketing and celebrity partnerships with experience directly managing an agency or team.
  • Direct-to-consumer experience delivering business results.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
  • Excellent communication skills, both written and verbal.
  • Strong collaboration skills, with the ability to work effectively across cross-functional teams.
  • First-to-market mindset with a passion for tracking the latest trends and jumping on new ideas.
  • Proficiency in marketing analytics tools and platforms.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment
  • Comfortable with office pets (cats, dogs)

Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

  • Premium Medical/Dental/Vision insurance
  • Life Insurance
  • PTO
  • 14 Paid Holidays
  • Paid Parental Leave
  • 401K with 4% Match
  • Flexible Work Arrangements
  • Top of the line equipment
  • Life Insurance
  • Supplemental Pet Insurance

Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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