Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.  As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.  Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.
Summary:The Senior Manager of Analytics will analyze all paid media, user behavior and website analytics data to identify new opportunities and trends that will be used to scale and optimize performance marketing efforts. They will utilize existing and new tools for data analysis and AB test deployment, allowing for confident recommendations on performance marketing strategy and next steps.
What You'll Do:This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Conducts comprehensive analysis of website and digital marketing data analysis o identify opportunities for optimizing conversion funnels and increasing ROAS.
• Designs and executes A/B tests, multivariate tests, and other experiments to improve user experience and increase conversion rates at different stages of the funnel.
• Analyzes and optimizes performance metrics of paid media campaigns (PPC, display ads, social media ads) to align with funnel stages and maximize campaign effectiveness.
• Collaborates closely with cross-functional teams to develop and implement data-driven strategies for improving our conversion rate.
• Utilizes advanced analytics tools (e.g., Google Analytics, Hotjar, Bloomreach, Rockerbox, Measured) to track, measure, and report on key performance indicators related to funnel optimization and paid media mix.
• Stays abreast of industry trends and best practices in CRO and digital marketing to continually enhance strategies and tactics.
• Optimizes the setup of our current systems to ensure we’re capturing and tracking all of the data correctly.
• Has an overall pulse of the “why” behind daily sales trends and works with the proper teams to drive action based on the insights you find.
• Performs other duties as assigned.

What You'll Bring:

• BA in Marketing, Business, Statistics,  related field and/or equivalent years of experience
• Proven experience in digital marketing analytics, with a strong focus on conversion rate optimization, funnel analysis, and paid media management
• Expertise in using analytics tools such as Google Analytics 4, attribution tools and heatmapping/user behavior tools.
• Strong analytical mindset with the ability to interpret complex data sets and derive actionable insights
• Hands-on experience with PPC platforms or analyzing PPC platform data 
• A strong understanding of media mixes and full funnel marketing strategies
• Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels
• Detail-oriented approach with a proactive mindset toward identifying and implementing growth opportunities
• Experience working in an ecommerce environment
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• High degree of initiative, self-motivation and ability to motivate others
• Ability to provide a working atmosphere that is positive and productive
• Ability to establish and maintain cooperative working relationships with team members and colleagues
• Previous, current or future cat owner
• Comfortable with office pets (cats, dogs)

Benefits & Purrks: Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off
• 14 Paid Holidays
• Top of the line equipment
• Pet-friendly office
• Whisker products and swag
• Continuing education Support
• On-site gym with Peloton
• Referral program  

Statement of Inclusivity: We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.  Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.  #onsite1