You: You are passionate about advancing liberty and want to speak directly to a growing audience. You’re a marketing-savvy storyteller who knows how to catch someone’s attention with a social media post. Your friends would probably classify you as “too online”—you’re fluent in the language, norms, trends, and memes of X, Facebook, LinkedIn, Instagram, YouTube, and Reddit. You’re creative, willing to push boundaries, and unafraid to engage with influencers in legal, policy, media, and advocacy spaces. 

Them: Bureaucrats, city councils, mayors, governors, and federal agencies stripping Americans of their rights every day. There’s a lot of government overreach out there, and it’s backed by seemingly endless resources. But fortunately, like all lumbering giants, abusive government is most vulnerable when countered by individuals who act strategically and nimbly, take calculated risks, have each other’s backs, and are confident in, and passionate for, the cause—the very sort of swashbucklers we employ in spades here at PLF. 

Us: We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 victories out of 20 cases litigated at the Court. We also have more than a hundred active cases across the nation. 

We are a next-generation public interest law firm. What does “next-generation” mean for a legal nonprofit? It means we aren’t interested in doing the same thing as everyone else. We aspire to be the best player in a constantly changing game. 

Here’s what you get to do in this role: 

You’ll get audiences excited about and invested in PLF’s cases, policy work, and mission, growing the organization’s social media audience and mobilizing them to take actions. You’ll turn case stories into pithy posts and threads, drawing on PLF’s incredible database of client interviews, photography, film, and legal documents to create content that will draw outrage, sympathy, excitement, and support from existing followers and new prospects. You’ll draw inspiration from outside the nonprofit world—from cutting-edge ad campaigns, films, startups, and art—to put PLF’s social media program on the highest playing field. You won’t be afraid to disrupt the status quo; you’ll bring new ideas to PLF, along with a bias toward action. With you in this role, PLF will draw new attention and will become a bigger, more effective champion for our clients and for liberty. 

The role is somewhat flexible and can be adjusted to accommodate your strengths and gaps in your knowledge. If you have graphic design experience, you’ll hit the ground running designing graphics for social channels. If you're stronger at writing than design or video editing, we may adjust the scope of your responsibilities or offer you training.  

But, getting down to brass tacks, your specific job duties likely will include: 

• Crafting content for X, Facebook, LinkedIn, and Instagram, including commissioning graphic design work. 
• Managing a social media calendar, including identifying creative external opportunities to engage aligned audiences. (See PLF’s recent UFC campaign as an example.) 
• Turning clips from PLF videos into eye-catching reels and YouTube shorts. 
• Strategizing and executing new ways to grow our social media audience, including paid advertising and live conversations like X Spaces. 
• Strategizing new social media, advertising, and incentive programs to generate leads. 
• Using analytics to learn and report on our social media engagement and growth. 
• Monitoring certain topics to show how PLF’s social media work has made or can make an impact on conversations.  

This role is ideal for someone who has at least three years of experience growing audiences on social media platforms—in particular X, Facebook, Instagram, and LinkedIn—and has used social media monitoring platforms (we use Hootsuite Insights). Experience with graphic design software—including Adobe Photoshop or Canva—and video editing software—including Adobe Premiere or iMovie—is a bonus.  

GENERAL INFORMATION 

Pacific Legal Foundation identifies and litigates important legal issues to set landmark precedents that will benefit Americans nationwide. Using strategic and principled litigation, communications, and research, we battle for freedom in the nation’s courts and the court of public opinion. 

As a national nonprofit organization, PLF has brick-and-mortar offices in Sacramento, California; Arlington, Virginia; and Palm Beach Gardens, Florida, although approximately half of the staff work from home offices across the country. You can work physically in any of our offices or request to work virtually. 

TO APPLY 

If you think you might be a good fit, submit the following application materials at the link below. 

• Your resume, including your experience in the liberty movement and relevant professional experience. 
• A cover letter explaining why PLF is the place for you, why you want to fight for liberty, and what distinguishes you from typical applicants. 

This is a full-time, permanent position. PLF is committed to recruiting and retaining the highest-quality talent available nationwide, and we offer a total compensation package that includes a competitive salary, medical and dental insurance, and employer-paid retirement savings. We take work-life balance seriously through our generous paid leave and flextime policies. We have a flexible, collaborative, positive, and collegial work environment. We take pride in investing in your future and encourage internal advancement. PLF is the place for someone principled, tenacious, and determined to succeed in positively shaping the future of our country and restoring real limits on government power. Join us.