JOB SUMMARY

The Social Media Coordinator is responsible for developing, launching, tracking and improving digital advertising campaigns to at Clinilabs Drug Development Corporation, and its affiliates. Primary focus will be on targeting and enrolling qualified research participants in clinical trials being conducted at our clinical research units.

RESPONSIBILITIES

The activities of the Social Media Coordinator include, but are not limited to:

• Design, develop, and manage digital advertising content.
• Track campaigns including performance metrics, click-throughs, engagement, and trial enrollment.
• Ongoing assessment of return on investment (ROI).
• Set up tracking URLs and tags and follow website analytics. Work with the marketing manager to make a website and social media platform improvements.
• Work with the marketing manager to develop supportive social media content.
• Work with the marketing manager to ensure that all content is accurate, free from typos and errors, and supports our business culture and initiatives.
• Manage vendors as required. Work to achieve optimal rates for services.
• Develop engaging social media content to support patient recruitment initiatives.
• Support community advocacy and engagement programs and initiatives.
• Manage online profiles and reviews, such as Facebook, Yelp, and Google. Respond to reviews and work towards high ratings.
• Involvement in subject and patient recruitment meetings as needed.
• Assist with expense reporting and budget tracking for advertising expenses.

TRAVELING

Limited travel to headquarters in Eatontown, NJ, and the annual internal meeting is required.

 Exact compensation may vary based on skills, experience, and location. For NYC, the salary range is between $55K-$65K 

• This position of Social Media Coordinator requires a bachelor’s degree in Marketing, Advertising, Business, or related field.
• Exceptional attention to detail, communication and follow-up skills, ability to multitask, and professionalism are required. 
• Ability to interface with management as well as clients is required. 
• Experience working in healthcare strongly preferred.
• Computer skills including knowledge of Social Networking Platforms (Facebook, Instagram, Google Ads, TikTok, SnapChat, Twitter, LinkedIn, etc.), Adobe Creative Suite (Photoshop, Illustrator), WordPress, Microsoft Office (Word, Excel, PowerPoint, Outlook) are preferred.