The Digital Strategist will be responsible for developing and guiding comprehensive digital strategies for clients, ensuring their websites align with their business objectives and deliver optimal results.
- Work closely with clients to understand their business objectives, industry challenges, and competitive landscape. Develop tailored website strategies that align with their goals, target audience, and brand positioning.
- Act as a strategic partner, providing insights on website structure, user experience (UX), conversion optimization, and digital marketing integrations to help clients make informed decisions.
- Conduct thorough market research, user behavior analysis, and competitive benchmarking to inform strategic recommendations. Identify key opportunities for improving website performance, visibility, and user engagement.
- Collaborate with design, development, and content teams to ensure strategy is effectively implemented.
- Provide guidance on user journeys, content strategy, and SEO best practices to ensure alignment.
- Analyze website data to identify user pain points and areas for improvement in UX, content, or functionality. Develop and implement strategies to enhance user engagement, increase conversion rates, and optimize website performance.
- Lead SEO strategy efforts, ensuring that website architecture, on-page content, and technical SEO elements are optimized for search engine visibility. Track and analyze key metrics (e.g., traffic, bounce rates, conversions) to assess the impact of strategies.
- Generate and present comprehensive reports and strategic insights to clients, outlining website performance, key findings, and actionable recommendations for future improvements.
- Trend Analysis: Stay up-to-date with the latest digital trends, technologies, and best practices in website development, UX, SEO, and digital marketing. Apply this knowledge to guide clients and internal teams in developing forward-thinking strategies and generate opportunities.
Qualifications
- Bachelor’s degree or equivalent work experience
- Minimum 3-5 years of experience in digital marketing, marketing automation or web technology
- Ability to manage multiple projects in a deadline-driven environment
- Strong written and verbal communication skills with a strong focus on articulating data and strategic analysis of data to clients
- Excellent organizational and time management skills
- Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets
- Extensive knowledge of Google Analytics and Google Ads
Changing the game
- Annual salary of $60,000 - $80,000
- Competitive health packages
- 401k + company match
- Flexible schedules
- Hybrid workweek (in office Tuesday-Thursday)
- Unlimited PTO after 5 years of employment
- Birthday day off
- Companywide paid week off for rest and relaxation between Christmas and New Years
- Regular learning opportunities
- Monthly company provided lunches
- Work in a fun, collaborative, and innovative environment
- Work with cutting-edge technology
- Regular crew events, outings, and more!
- We believe in career growth! We will help you achieve your goals through continuous professional development and regular career progressions.
About SilverTech, Inc.
SilverTech is a growing digital agency with offices located in Bedford, NH and Indianapolis, IN. Originally founded in 1996, our team has grown to over seventy crew members made up of web and digital experts! We pride ourselves on helping our clients realize their full potential on the web, but its our culture that really sets us apart. Not only are we driven to innovate, but also to collaborate, ideate, and of course, celebrate. We believe in Real Tech and Real People to drive Real Results for our clients. We also provide a competitive benefits package and other awesome perks. Ready to change the game with us?
Our Vision
To create unparalleled experiences that enhance the human connection.
SilverTech Values
- Passionate: We are driven and dedicated to surpassing expectations. We take pride in our craft and in delivering exceptional work for our clients.
- Authentic: We are genuine, true to ourselves, and others. We uphold transparency, honesty, and integrity.
- Curious: We are inquisitive, always eager to learn and explore. We see change as opportunity, fueling our creativity and ambitions.
- Connected: We are a unified team, with collaboration and trust at the heart of who we are. We overcome obstacles together to achieve shared goals for ourselves and our clients.
SilverTech, Inc. is an equal opportunity employer.
We participate in E-Verify for all employees - This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9