The Senior Digital Strategist provides strategic counsel to clients as it relates to website, lead generation, digital marketing, marketing automation, content management, and customer relationship management projects. Working with each client’s lead Account Manager, the Senior Digital Strategist creates, generates, and guides marketing and technology concepts, ideas, and plans to close an identified business gap for the client. They also advise within the following areas; marketing technology, business analytics, user experience, information architecture, and online marketing strategy.

• Define and guide business and solution requirements as well as recommended technology and marketing requirements.
• Provide direction, instructions, recommendations, and guidance on content plan, elements, and strategy needed to meet business objectives.
• Assist clients with on target recommendations of site architecture, content organization, searching systems, and labeling.
• Assist in the creation and development of integrated marketing plans, both online and offline.
• Assist clients with brand strategy projects ranging from plans to logo development to storytelling.
• Manage paid search campaigns utilizing Google Ads including campaign recommendations, implementation, analysis, and management.
• Create measurement strategies and work with the development team to ensure that tracking code is implemented accurately.
• Evaluate and make recommendations for new or proven online advertising platforms that provide clients with value or cost- effective access to new markets.
• Advise clients on e-mail marketing best practices, set-up e-mail lists/segments/campaigns and tacking codes utilizing common e-mail marketing software.
• Provide guidance and showcase leadership on agency user experience and marketing automation strategies and practices.

Qualifications

• Bachelor’s degree or equivalent work experience
• Minimum 3-5 years of experience in digital marketing, marketing automation or web technology
• Ability to manage multiple projects in a deadline-driven environment
• Strong written and verbal communication skills with a strong focus on articulating data and strategic analysis of data to clients
• Excellent organizational and time management skills
• Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets
• Extensive knowledge of Google Analytics and Google Ads

Changing the game

• Annual salary of $70,000 - $80,000
• Competitive health packages
• 401k + company match
• Flexible schedules
• Hybrid workweek (in office Tuesday-Thursday)
• Unlimited PTO after 5 years of employment
• Birthday day off
• Companywide paid week off for rest and relaxation between Christmas and New Years
• Regular learning opportunities
• Monthly company provided lunches
• Work in a fun, collaborative, and innovative environment
• Work with cutting-edge technology
• Regular crew events, outings, and more!
• We believe in career growth! We will help you achieve your goals through continuous professional development and regular career progressions.

About SilverTech, Inc.

SilverTech is a growing digital agency with offices located in Bedford, NH and Indianapolis, IN. Originally founded in 1996, our team has grown to over seventy crew members made up of web and digital experts! We pride ourselves on helping our clients realize their full potential on the web, but its our culture that really sets us apart. Not only are we driven to innovate, but also to collaborate, ideate, and of course, celebrate. We believe in Real Tech and Real People to drive Real Results for our clients. We also provide a competitive benefits package and other awesome perks. Ready to change the game with us?

Our Vision

To create unparalleled experiences that enhance the human connection.

SilverTech Values

• Passionate: We are driven and dedicated to surpassing expectations. We take pride in our craft and in delivering exceptional work for our clients.
• Authentic: We are genuine, true to ourselves, and others. We uphold transparency, honesty, and integrity.
• Curious: We are inquisitive, always eager to learn and explore. We see change as opportunity, fueling our creativity and ambitions.
• Connected: We are a unified team, with collaboration and trust at the heart of who we are. We overcome obstacles together to achieve shared goals for ourselves and our clients.

SilverTech, Inc. is an equal opportunity employer.

We participate in E-Verify for all employees - This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9