Duarte’s Senior Designer, working within our Marketing Department, is a key contributor to the visual storytelling that defines our brand. This role blends creative leadership with hands-on design, bringing innovative, on-brand visuals to life across multiple channels.
As a Marketing Senior Designer you will:
- Own and enhance our brand's visual identity across all marketing outputs while strategically evolving its presence in response to trends and audience feedback.
- Design and execute compelling creative solutions for campaigns, ads, social assets, email templates, webinar visuals, and landing pages.
- Collaborate across teams to ensure marketing visuals align with strategic goals, customer needs, and Duarte’s methodology.
- Drive creative excellence through consistent application of design principles while finding opportunities to push the boundaries of our brand guidelines.
- Prioritize and manage workloads, maintaining timelines and ensuring all deliverables meet quality standards.
- Support team growth, providing insights to improve processes, and influencing our overall creative strategy.
Measurement
This role assumes a primary focus on producing high-quality creative outputs, but performance will also be assessed based on:
- The consistency and visual impact of marketing deliverables.
- Timely completion of projects within budget and scope.
- Contributions to team and stakeholder satisfaction.
- Innovative improvements to design workflows and brand systems.
- Engagement with team initiatives and leadership of marketing-related creative innovations.
Essential Duties & Responsibilities
Creative Output
- Produce a variety of marketing assets, including ads, emails, social content, promotional materials, and event visuals.
- Refresh branded templates (social media, presentations, webinars) and maintain a consistent repository of high-quality assets.
- Design and enhance Academy product overviews, diagrams, and data visualizations.
- Regularly create visuals for blog posts, landing pages, and videos, ensuring alignment with UX best practices.
- Execute edits and production tasks with precision, from photo adjustments to sourcing stock images.
Design Excellence
- Champion design principles: Ensure all deliverables exemplify advanced design principles, including sophisticated use of shape, color theory, balance, and white space.
- Master grid systems: Utilize grid systems with precision, guaranteeing that all files are meticulously organized, production-ready, and easily editable.
- Drive creative innovation: Develop and present a diverse array of creative concepts, offering clients and stakeholders a spectrum of visual strategies to choose from.
Marketing Expertise
- Use tools like Hubspot, Canva, and email template builders to enhance campaigns.
- Stay updated on marketing trends, particularly for platforms such as LinkedIn, Instagram, and YouTube.
- Ensure visuals align with current accessibility, legal and branding requirements.
Communication & Collaboration
- Manage schedules and capacity, proactively communicating with stakeholders and teams.
- Provide accurate time estimates for projects and raise concerns early to avoid delays.
- Engage in feedback loops, refining and improving work in response to input.
- Organize files and maintain a collaborative workspace for seamless team interaction.
Process & Organization
- Propose and implement workflow optimizations, leveraging professional shortcuts to improve turnaround times.
- Maintain an organized digital library of assets and project files, accessible to all relevant team members.
Support & Collaboration
In this role, you will collaborate closely with:
- Marketing Leadership to refine creative strategies and campaigns.
- Brand Team to align with and evolve Duarte’s visual identity.
- Marketing Operations for scheduling, tools, and workflow optimization.
- Production Teams for video, print, and digital deliverables.
- 3-5 years of experience in marketing design or creative direction, preferably within a marketing or branding agency.
- Proven proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with After Effects is a plus.
- Familiarity with marketing tools like Hubspot, Canva, and email template builders.
- Experience designing for digital platforms, including web and social media.
- A strong portfolio showcasing ability to work within brand guidelines while innovating creatively.
- Basic video editing and motion graphic skills are highly desirable.
- Strong organizational skills, with an aptitude for managing multiple projects simultaneously.
- Excellent communication skills and ability to provide rationale for design decisions.
Preferred Skills
- Expertise in branding and identity design.
- Experience creating motion graphics and video content.
- Knowledge of user experience (UX) principles and trends in digital marketing.
- Proficiency in creative problem-solving and process optimization.
Compensation
Base pay range (National Average) per year: $72,200 - $83,000 per year
Duarte offers a total compensation package that includes monthly stipends for health, wellness, and tech spending, as well as benefits (including 100% subsidized medical coverage, dental, and vision for employees).