Reporting to the VP of Marketing, the Brand Manager plays a key role in constructing and executing the brand strategy. The brand manager will gain a thorough understanding of the category and use data to create strategic recommendations that will promote business growth. To excel in this role, you must possess a keen understanding of the target consumer and customer landscape, as well as strong analytical skills, project management expertise, leadership abilities, and strategic and creative thinking.

Responsibilities 

•  Supports the development of a strong vision for the category and executes strategies to achieve revenue and profit objectives.
•  Responsible for analyzing the business, monitoring its performance based on Key Performance Indicators (KPIs), and tracking results. The brand manager is adept at identifying areas that need improvement and addressing issues to improve the brand's profitability and growth.
•  Leads cross-functional teams and collaborates closely with Sales, Growing, Operations, Finance, and Research & Development.
•  Leads the development of new products through the innovation process. Communicates project status, and opportunities to team and leadership.
•  Collaborates with sales to create strong selling and consumer promotional materials.
•  Works with sales and retail partners to design and execute shopper marketing programs and brand partnerships.
•  Strategize and execute consumer and customer marketing programs to drive brand awareness and account-level growth.
•  Manages custom consumer insights research with internal and external partners.

Key Competencies

•  Uses analytical thinking to develop a point-of-view by integrating data with critical reasoning.
•  Mines consumer insights and considers the needs of consumers and customers when making recommendations. Dives deep to seek out key insights that make a difference in strategy and execution.
•  Creates a strategic vision for consumer and category trends and solutions to drive short and long-term success.
•  Consistently executes marketing programs promptly with initiative and follow-through.
•  Builds relationships and collaborates with both internal departments and external agencies to create exceptional work.
•  Excels in both verbal and written communication, effectively conveying information to peers, cross-functional teams, management, and external vendors.

•  Hybrid opportunity. Ability to work in Devens, MA office 1 day per week.
•  3-5 years of marketing experience within a food or beverage consumer-packaged-goods company. 
•  Bachelor’s degree required. MBA preferred.
•  Strong analytical skills; syndicated data experience including Nielsen.
•  Must possess project management experience and lead cross-functional teams effectively.  
•  Interest in sustainable business and passion for consumer and environmental wellness. 
•  Excellent written, verbal, and interpersonal communication skills.
•  <10% travel. Occasional trips to the Pennsylvania campus, trade shows, etc as needed