Do you dream in hashtags, thrive on content creation, and get a thrill from building authentic connections online? Are you excited about bringing a brand to life in the digital space while aligning with a bigger mission? Outside Brands is on the lookout for an energetic and innovative Social Media Strategist to help us inspire people and enrich lives by connecting them to exceptional places, products and experiences!

If you have a passion for storytelling, a strategic mindset, and the drive to create engaging social content, this is your chance to do what you love while making an impact. Sound like your dream job? Keep reading!

What You’ll Do:

• Lead the Charge: Craft and execute social media and influencer strategies that fuel excitement, spark conversation, and bring our mission to life.

• Create Magic: Develop engaging, on-brand content—whether it’s a jaw-dropping reel, a story that makes people stop scrolling, or a campaign that inspires action.

• Collaborate & Innovate: Work closely with marketing and internal teams to launch campaigns, product rollouts, and seasonal promotions that capture the spirit of Outside Brands.

• Build Community: Engage with followers, respond to comments, and create meaningful interactions that deepen brand loyalty and enthusiasm.

• Master the Influencer Game: Lead influencer partnerships—from vetting and negotiating to launching and measuring campaigns that resonate.

• Analyze & Optimize: Dive into analytics to measure what’s working, identify new opportunities, and keep our strategies fresh and effective.

• Stay Ahead of the Curve: Be our social media compass—tracking trends, behaviors, and technologies to ensure we’re always one step ahead.

What You'll Need:

• A strong understanding of major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn) and how to leverage them creatively.
• 5+ years of social media marketing experience and 3+ years leading influencer-based campaigns.
• A degree in journalism, communications, or a related field.
• Exceptional communication and creative writing skills.
• A passion for storytelling that sparks connection and engagement.
• Pro-level skills in organization, attention to detail, and multitasking.
• Bonus points for video editing, photography, Canva, and Adobe Creative Suite skills!
• Local Residency/Knowledge Requirement: Because our work involves providing an exceptional experience for locals and visitors, applicants must live within 30 miles to ensure familiarity with the community, environment, local culture and team involvement. 

Why Join Us?

Because you want more than just a job—you want to be part of something bigger! At Outside Brands, we’re on a mission to enrich lives by connecting people to exceptional places, products and experiences! . We live and breathe adventure, creativity, and connection, and we’re looking for someone who shares our passion for the great outdoors, who is Hungry, Humble and Smart. Here, your ideas will matter, your creativity will shine, and your work will inspire thousands.

Ready to bring your A-game and make an impact? Let’s create, engage, and inspire—together!

How to Apply

Apply with your resume and a brief cover letter explaining your passion for storytelling, and the great outdoors!

Dive into adventure. Inspire connection. Explore with us.