Department: Marketing 

Reports to: Chief Marketing Officer

Location: Remote

Field & Stream is seeking a Performance Marketing Manager to focus on driving consumer demand for the Field & Stream merchandise collections on Amazon via paid digital channels and within the Amazon ecosystem. This role will work closely with the merchant team, the marketing director and the creative team to ensure strong growth on advertised & growth eCommerce platforms. This role will be highly collaborative.

ABOUT FIELD & STREAM

Field & Stream is the world's leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than?Field & Stream.?In 2024, the legacy brand was unified under the same ownership for the first time in its history, including key investors and country music artists Eric Church and Morgan Wallen. Now embarking on a new chapter, the next generation of?Field & Stream?includes a return to print, a membership community, new collections of apparel, upholstered furniture and a variety of other products, a music festival, hunting and fishing Excursions Powered by BirdDog, a lodge in Bozeman, MT, and much more. For more information visit?www.fieldandstream.com. 

ABOUT THE ROLE

The Performance Marketing Manager will focus on driving consumer demand for the Field & Stream merchandise collections on Amazon via paid digital channels and within the Amazon ecosystem. This role will work closely with the merchant team, the marketing director and the creative team to ensure strong growth on advertised & growth eCommerce platforms. This role will be highly collaborative.

WHAT YOU WILL DO

• Design and implement a holistic performance marketing strategy – across paid acquisition, lifecycle marketing, content, SEO, and more to drive measurable growth and impact.
• Execute, manage and optimize all media campaigns ensuring all campaigns meet and exceed expected benchmarks based on objective.
• Define investment models as part of planning and budgeting frameworks and optimize digital spend to meet or exceed ROAS targets.
• Leverage platform data to define and deliver audience-first strategies to accelerate profitable growth.
• Deliver measurable ROI and incremental sales as measured through performance media KPI’s
• Develop and execute GTM strategies via multi-channel media activation.
• Traffic, manage, and optimization advertising campaigns.
• Delivers weekly, monthly, quarterly and yearly performance results with strategic advisement.
• Creates full-funnel media strategies based on Brand objectives to drive demand and conversion through digital media and merchandising activation.
• Evaluate competitive activity to create strategies to optimize Field & Stream’s media activity based on market behaviors.
• Identify and codify best practices in creative execution and support of promotional events. Define inputs into campaign and event planning to ensure creative consistency, efficiency and scale.
• Responsible for the communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance.
• Aligning Media KPIs and objectives with Sell-In growth and Sell-Out acceleration.
• Lead the advancement of capabilities and understanding of the evolving Retail Media landscape.
• Develop keywords, lifestyle, segment, and affinity strategies to drive Brand awareness, consideration, and conversion.
• Develop strategies on how to leverage Advertising media platforms to uncover opportunities around process and create best practices for brands to leverage.
• Manage media budgets as well as reconciling invoicing on a monthly basis.
• Develop strategies that grow Field & Stream’s share of digital voice and market share growth
• Lead across functions on best practices in digital marketing, with focus areas such organic, platform social, digital shelf, retail media, creative, owned assets, and digital KPI performance measurement/optimization.

WHO YOU ARE

Field & Stream is seeking a highly-motivated individual who enjoys working in a fast-paced, but disciplined, entrepreneurial environment. This role also requires the following capabilities: 

• Expert in programmatic technology, platform, and partner solutions
• Knowledge of media strategies and the role of performance marketing and retail media
• Amazon Media certification
• Strong analytical skills and the ability to communicate effectively to leadership
• Self-starter / willingness & desire to work in a start-up environment
• Excellent verbal, written communications, and presentation skills
• Strong analytical skills and working Excel knowledge, including VLOOKUP, XLOOKUP, SUMIFS, shortcuts, etc.
• Collaboration mindset/team player
• Detail-oriented with strong attention to project management and follow-through
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Ability to partner with cross-functional teams across marketing, sales, media, agency and finance
• Previous digital management experience

YOUR QUALIFICATIONS

Required

• 4+ years’ experience within the programmatic industry with recent hands-on keys experience with AMS, DSP (OTT, Twitch, Audiences), Google, Meta, Platforms: PacVue/Skai
• Minimum of eight (8+) years of media experience, with a strong track record of business results and organizational leadership. CPG experience as a marketer, publisher/partner or via an agency is required.
• Deep understanding of Amazon & retail media ecosystems and insights tools, including Search and Display
• Knowledge of Google Advertising, Meta and Social platforms
• Experience working with, and selecting, advertising technology if needed
• Experience working with data media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights
• Track record of marketing leadership success, identifying and implementing new business opportunities, measuring, and delivering in-market results.
• Strong analytical skills and understanding of ecommerce & retail KPIs, inclusive of trade and media
• Demonstrated understanding of, and ability to shape, data-driven media strategies
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
• Prior experience in a start-up environment

Equal Employment Opportunity: 

Field & Stream is an equal employment opportunity employer and complies with all applicable laws prohibiting discrimination based on race, color, creed, religion, sex, age, national origin or ancestry, physical, medical or mental disability or condition (including, without limitation, HIV and AIDS), developmental disability, handicap, denial of family and medical care leave, denial of pregnancy leave, domestic partner status, status as a victim of sexual or domestic violence (or familial relationship to such victim), veteran status, marital status, sexual orientation, arrest records, citizenship status, criminal history that has been expunged, unfavorable discharge from the military, or any other basis protected by federal, state or local laws.