You: You are passionate about advancing liberty through engaging social media content creation and management. You cracked the organic algorithm code across various platforms and have experience scaling social media accounts for a brand or organization.   

You are a marketing-savvy storyteller who knows how to catch someone’s attention with a social media post. Your friends would probably classify you as “too online”—you’re fluent in the language, norms, trends, and memes of X, Instagram, Facebook, LinkedIn, YouTube, and Reddit. You’re creative, willing to push boundaries, and unafraid to consistently collaborate and connect with internal departments, staff and notable influencers to curate content sure to engage the online masses.  

Them: Bureaucrats, city councils, mayors, governors, and federal agencies stripping Americans of their rights every day. There’s a lot of government overreach out there, and it’s backed by seemingly endless resources. But fortunately, like all lumbering giants, abusive government is most vulnerable when countered by individuals who act strategically and nimbly, take calculated risks, have each other’s backs, and are confident in, and passionate for, the cause—the very sort of swashbucklers we employ in spades here at PLF.  

Us: We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 victories out of 20 cases litigated at the Court. We also have more than a hundred active cases across the nation.  

We are a next-generation public interest law firm. What does “next-generation” mean for a legal nonprofit? It means we aren’t interested in doing the same thing as everyone else. We aspire to be the best player in a constantly changing game.  

Here’s what you get to do in this role:  

You’ll get audiences excited about and invested in PLF as a brand. You’ll immerse yourself in the organization’s legal, policy, and research work, turning complex topics into digestible, entertaining content that algorithms adore. You’ll turn case stories into pithy posts and threads, drawing on PLF’s incredible database of client interviews, photography, film, and legal documents to create content that will draw outrage, sympathy, excitement, and support from existing followers and new audiences. You’ll draw inspiration from outside the nonprofit world—from cutting-edge ad campaigns, films, startups, and art—to put PLF’s social media program on the highest playing field. You won’t be afraid to disrupt the status quo; you’ll bring new ideas to PLF, along with a bias toward action. With you in this role, PLF will draw new attention and will become a bigger, more effective champion for our clients and for liberty.  

The role is somewhat flexible and can be adjusted to accommodate your strengths and gaps in your knowledge. If you have videography, photography, or graphic design experience, you’ll hit the ground running designing graphics for social channels, but you may need training in copywriting.  

We are seeking a creative and data-driven Social Media Growth Strategist to join our dynamic team. The ideal candidate is passionate about leveraging social media platforms to grow audiences, increase engagement, and drive brand awareness. You will play a pivotal role in developing and implementing strategies that amplify our online presence and connect with our target audience in meaningful ways. 

But, getting down to brass tacks, your specific job duties likely will include: 

• Develop and execute growth strategies for X, Instagram, Facebook, LinkedIn and YouTube  
• Integrate social media with our broader marketing strategy, including branding, PR, and digital advertising. 
• Create, curate, and manage engaging content tailored to each platform 
• Analyze performance metrics to track progress and optimize content and strategies 
• Conduct A/B testing to determine the most effective approaches 
• Engage with the online community, responding to comments, messages, and mentions 
• Identify trends and emerging opportunities to stay ahead of the curve 
• Collaborate with internal departments and other stakeholders 
• Seek and manage influencer relationships 
• Monitor competitor activities and industry trends to inform strategy 
• Report regularly on performance, insights, and growth opportunities 
• Experiment with new formats and storytelling techniques to enhance engagement 
• Leverage existing PLF content, assets and documentaries to create social media content reels  

This role is ideal for someone who has at least three years of experience and a track record of success in social media growth. Experience with graphic design software—including Adobe Photoshop or Canva—and video editing software—including Adobe Premiere or iMovie—is a bonus. 

Key Skills: 

• Proven experience in growing social media channels across various platforms (e.g. X, Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.) 
• Experience with social management tools like Meltwater, etc.  
• Strong understanding of social media algorithms, trends, and best practices 
• Analytical skills to interpret data and translate insights into actionable strategies 
• Proficiency in content creation, including copywriting, graphic design, and video editing 
• Ability to conduct market research and competitor analysis 
• Excellent communication and collaboration skills 
• Adaptability to rapidly changing digital environments 

We are excited to welcome someone who thrives on innovation and enjoys pushing the boundaries of what’s possible in the digital landscape. If you are ready to make an impact and grow with us, we would love to hear from you!