Life at Healthy Alliance 

At Healthy Alliance, our purpose is to improve health and empower the underserved. Every community has its own needs, affecting the health of those who live, learn, work, and play within them. Our network brings together organizations, big and small, to coordinate and collaborate so that all communities have reliable access to the resources they need. Why? Because every New Yorker deserves the same opportunity to be healthy. 

Designated as the Social Care Network (SCN) Lead Entity for the Capital Region, Central NY, and North Country under New York’s 1115 Waiver Amendment’s SCN & Health-Related Social Needs (HRSN) Program, we are responsible for ensuring that there is a seamless, consistent end-to-end process for HRSN screening, navigation, and the delivery of HRSN and other services to thousands of Medicaid Members. Transformative in nature, this novel Program will further sustain our mission of advancing health equity within and across historically marginalized communities. 

As a 2019-2024 Albany Business Review’s Best Places to Work and a 2021-2024 Modern Healthcare’s Best Places to Work in Health Care award recipient, we strive to maintain a culture wherein high-performing, mission-driven team members collectively work toward better health for all. Dedicated to promoting a culture built upon autonomy, mastery, and purpose, we believe our differences in strengths and perspectives play an integral role in propelling us forward, while our core values ground us, serving as the common thread that unites our team.

Why You Should Join Healthy Alliance

We offer amenities, professional development opportunities, events, and programming that support the interests of our teams while expanding and enriching our culture. Some of the benefits you can expect when you join Healthy Alliance include: 

• Competitive compensation package  
• Comprehensive insurance benefits available the 1st of the month after hire, including but not limited to medical, dental and vision, group short-term disability and life insurance with buy-up options, flexible spending and HSA company-contributed accounts, and more 
• 401K with a company match 
• Unlimited paid time off after 90 days of employment 
• Company-sponsored training and certification opportunities 
• Remote employer with flexible work schedules 
• A workplace that values safety, respect, employee engagement, recognition, and diversity 
• Salary range: $56,850-$65,377 per year, commensurate with experience 

Who You Are 

The Digital Media Specialist is responsible for increasing Healthy Alliance’s brand awareness through the development, execution, and analysis of multi-layered digital marketing strategies and campaigns. This position is vital to Healthy Alliance’s storytelling, reaching target audiences across the Capital Region, Central New York, and North Country – tailoring tactics, content, and medium based on the landscape of each.  

 What You’ll Do   

• Assist in the creation and execution of digital marketing and media campaigns across multiple platforms, monitoring effectiveness and recommending appropriate tactics based on established KPIs, regional experience, target audience, trends, etc. 
• Effectively portray who Healthy Alliance is/what we’re working on visually, ensuring a positive user experience (UX) and meeting high standards that align with the latest digital communication trends/software. 
• Assist in the formulation of strategies to build a lasting digital connection across diverse target audiences (community members, partner organizations, payers, etc.) using a variety of media and informing strategies through data analysis. 
• Develop and execute effective regional SEO strategies, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy. 
• Conduct regular site audits (including accessibility), track and report on key SEO metrics, and identify opportunities for optimization. 
• Manage Healthy Alliance’s social media platforms to promote brand awareness and customer interaction, creating engaging content (text, images, videos) that aligns with/elevates our strategy/voice/brand identity and finding new ways to reach and retain each audience. 
• Collaborate with cross-functional teams to select the appropriate medium and develop content/collateral for their projects. 
• Perform market research to understand the competitive landscape, comparing Healthy Alliance’s advertising techniques/results with those of competing businesses across varying regions, taking findings and turning them into measurable actions.  
• Work collaboratively with the Marketing Manager and Communications team to ensure full alignment with Healthy Alliance’s brand identity/messaging/storytelling, etc. 

This job description is not designed to cover or contain a comprehensive listing of task activities and/or duties that are required of the employee for this job. Responsibilities and activities may change at any time with or without notice.

What You’ll Need 

Education 

• Bachelor's degree in Communications or a related field. Equivalent combination of education and work experience in a related field may be considered in lieu of degree requirements. 

Professional Work Experience 

• 1-3 years of experience in digital media and/or design, marketing/advertising, communications, or related field. 

Knowledge, Skills and Abilities 

• Proficient in Adobe Creative Suite or other design and editing software 
• A creative thinker with an aptitude for content creation and a developed understanding of the need to tailor messaging and mediums for different audiences  
• Excellent verbal and written communication skills with the ability to tell stories that bring Healthy Alliance’s mission, vision, and brand voice to life in a way that resonates with our constituents 
• Experience with static and dynamic ads 
• Social media campaigns experience 
• SEO experience and proven track record of improving website rankings and traffic 
• Web development expertise; experience with WordPress and Divi Theme 
• Experience with website analysis tools, such as Google Analytics 
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices 
• Excellent analytical, problem-solving, and communication skills 
• Ability to work independently and collaboratively in a fast-paced environment 
• Meticulous attention to detail 
• Performs all work in accordance with Healthy Alliance core competencies and values. 

Your next career opportunity is at Healthy Alliance! 

This position involves sedentary work that primarily involves sitting/standing, use of typical office equipment such as a computer, laptop, and cell phone. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Equal Opportunity Employer 

Healthy Alliance is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to hr@healthyalliance.org.  

Privacy Requirement  

This job function involves potential access/interaction with protected health information. Position will be required to abide by company policies and procedures that support federal, state, and local HIPAA regulations. Any violations will be subject to company policy which includes disciplinary actions up to and including separation of employment.  

Healthy Alliance is an At-Will Employer.