Responsible for coordinating and executing a comprehensive annual giving program to increase contributions to The Association’s Annual Fund.
Under the direct leadership of the Director of Annual Giving, the Coordinator of Annual Giving will develop and implement effective communication and marketing strategies focused on securing, retaining and upgrading Annual Fund donors.
This position requires exceptional organizational and project management skills, effective communication and writing skills and awareness of best practices in fundraising and marketing.
Build and execute a multi-channel, integrated approach to cultivating and soliciting Annual Fund donors that includes cross-channel integration (e.g., direct mail, email, social media and text messaging) across various segments (e.g., young alumni, leadership annual giving, renewal donors and lapsed donors).
- Develop and execute Annual Fund appeals, including designing, copy writing, proofreading copy and artwork for accuracy, list generation, and scheduling for production.
- Ensure the quality, accuracy and timeliness of Annual Fund projects, which will require working closely with Communications, Information Systems, and Marketing Teams, and outside vendors.
- Create segmented donor lists, in collaboration with the Fundraising Analyst and Information Systems Team, by utilizing key giving indicators (e.g., past giving, constituent group, and affinity) and other data to effectively solicit donors through cross-channel communications.
- Solicit and acquire external bids for direct mail projects and work with Director of Annual Giving to determine direct mail vendor selection.
- Manage The Association’s, recurring, non-ending program, identifying opportunities to increase the amount of donors giving on a recurring, non-ending basis.
- Coordinate the fulfillment of non-credit card pledges, including identifying and implementing methods to increase pledge fulfillment rates.
- Plan, manage, and execute Pass It Back Day, The Association’s annual giving day.
- In collaboration with the Development Student Writer, build a collection of informative, engaging and relevant impact stories for appeals and other communications.
- Develop and implement digital, web, and print content strategies in collaboration with The Association’s Marketing and Communication Teams to increase awareness of the Century Club and its impact on the Aggie Network.
- Assist in developing and implementing strategies to increase employer matching gift revenue.
- Monitor progress and effectiveness of Annual Fund solicitations and programs on monthly, quarterly and annual basis in collaboration with the Fundraising Analyst to inform annual giving activities, including data segmentation and messaging.
- Assist the Coordinator of Stewardship in developing a comprehensive stewardship plan for Annual Fund donors, including the creation and execution of a stewardship event for Diamond Century Club members.
- Collaborate with the Director of Annual Giving and Fundraising Analyst to expand the frequency of appeal A/B testing and put processes in place for continuous improvement in response rates of appeals.
Collaborate with other Association staff members on fundraising initiatives.
- Serve as the second point of contact for annual giving calls and walk-ins.
- Interact with gift processing staff on solving transaction-processing challenges related to the Annual Fund.
- Maintain Fundraising webpages on AggieNetwork.com and oversee improvements to online giving forms.
- Conduct ongoing research to stay ahead of trends, changes and innovations in Annual Giving.
- Handle constituent questions, problems, and concerns regarding gifts.
- Contribute to the Annual Giving department’s preparation of annual giving business plan and department budget.
- Perform related duties as required.
Participates and provides input on various Association-wide activities which may include:
- Actively contributing to efforts to achieve donor growth goal of 100K by 2020.
- Provide support for Board and Leadership Council Meetings.
- Participation on internal event and task committees.
- Participation in Association events including, but not limited to, All-Aggie Grad Party, Ring Delivery, Reunions, Distinguished Alumni Gala, and Game Day events, as needed.
- Represents The Association as needed at events.
Acts as an ambassador for The Association by meeting Team Expectations; supporting The Association’s fundraising, branding, and communications efforts; and fostering relationships with former students, current students, parents, faculty, staff, and friends of Texas A&M. Occasional other duties as assigned.
Received: Director of Fundraising.
Given: Fundraising Assistant.
Required: Bachelor’s degree.
Preferred: Bachelor’s degree from Texas A&M University.
Required: 3-5 years professional work experience with the ability to plan and execute concurrent and/or complex detail-oriented projects.
Preferred: Knowledge of fundraising and marketing strategies and philosophy. Experience with complex database systems. Prior experience in project management. Customer service experience.
Required: Ability to operate a keyboard. Frequent use of video display terminal. Ability and availability for limited travel and to operate a motor vehicle.
Required: Working knowledge of standard office equipment.
Required: Excellent interpersonal oral and written communication skills. Strong analytical, organizational, and problem-solving skills. Excellent attention to detail and ability to work efficiently to manage multiple projects and deadlines. Proficient in Microsoft Office. Ability to work some evenings, weekends (including home football games), and ability to travel overnight occasionally.